The Lunar New Year is around the corner. Serving abalones during the New Year feast will put smiles on your family members’ faces, so that everyone can have a happy New Year. The top choice for abalones are “Taiwanese abalones” cultivated and farmed locally at Gongliao, New Taipei City as a specialty. New Taipei City Mayor Hou Yu-Ih turned himself into a shopping expert for the third time when he visited the Eastern Farm program on the EETV shopping channel. He strongly recommended Super-value Gongliao Abalone Sets that originate from the northeast coast of Taiwan and come with traceability certification on the live show. On the other hand, President Gary Wang of Eastern Group offered his full support by giving back 50% in ET coins. In other words, one pack sold for only NT$40 on average, triggering a crazed shopping spree. Only 1,000 sets were available for sale, and they were immediately sold out.
The sea area off the northeast coast is where cold flows from China’s coastline meet the Kuroshio Current. As the water is crystal-clear and rich in nutrients, it is ideal for the growth of Taiwanese abalones. Utilizing flowing seawater, Gongliao fishermen cultivate abalones between the rapid alternation of tides. Gestated with pure and clean seawater as well as fresh gracilaria, Gongliao’s Taiwanese abalones are meaty, fresh, and delicious, with a unique bouncy taste. When you eat them, they do not taste fishy; no drugs are used during the farming process, and spot examinations are conducted before they hit the market. Consumers can sit back and enjoy them without having to worry about drug residues.
Eastern Farm and the New Taipei City Government teamed up again before the Lunar New Year, jointly putting up for sale the most premium, locally-farmed, freshly-frozen Super-value Gongliao Abalone Sets delivered straight from the source. One pack comes with 11 to 13 abalones in four large packs weighing 1.2 kilograms, selling for NT$1,380 with a limited sales period. Consumers who placed their orders were given as many as 890 ET coins. What’s more, delivery fees were on ETMall. In other words, the average price per pack was NT$40. Even Mayor Hou was surprised at this super-value offer!
Hou Yu-Ih was calm and unruffled during his third appearance on a TV shopping program. He and shopping expert Yi-Chun finished each other’s sentences. He highly recommended the beautiful scenery along the northeast coast as well as “Taiwanese abalones” locally farmed as a unique specialty. These abalones are well-grown with smooth shells, and they taste fresh, sweet, and delicious with no hints of fishiness. Every Gongliao abalone comes with a traceability certification, so consumers can sit back and enjoy. Mayor Hou also shared that he often goes out to grab a bite of these abalones. They are so tasteful that people scramble to lay their hands on them.
Mayor Hou not only personally showed up to endorse the product, he also sweetened the deal by offering to give away two big lightly salted mackerels with the purchase of the Super-value Gongliao Abalone Sets, which instantly led to an avalanche of orders. “I would like to thank Eastern for providing this platform to market New Taipei’s Gongliao abalones. This campaign certainly helps small-scale farmers in New Taipei City to break through their sales bottlenecks via the non-contact home delivery approach. I hope folks can show more support for outstanding local fish products from New Taipei City,” said Hou Yu-Ih. How should consumers cook them at home so that they taste wonderful? Aside from the normal pan-fried approach or sprinkling the five-flavor sauce on them, the mayor highly recommended that consumers grill them because they will taste particularly savory.
ETMall has long been a supporter of local small-scale farmers. To that end, Hou Yu-Ih presented ETMall with a certificate of merit to show the city’s appreciation, adding “President Gary Wang is dedicated to public welfare and charity and always takes the lead to do so. He especially takes very good care of farmers and fishermen in rural areas. He has been very helpful in selling lots of produce, be it red sweet potatoes from Jinshan or other fresh ingredients, by providing popular channels to assist related sales. I also hope sales are satisfactory this time, so that folks can enjoy the best agricultural produce and fish products that New Taipei City has to offer. Furthermore, as the Lunar New Year is drawing near, ETMall has announced the donation of 1,000 sets of New Year dishes to reach out to underprivileged groups. President Gary Wang has always supported those in need without letting anyone know. I am very grateful for his charitable deeds. ”
Adhering to the spirit of standing with small-scale farmers, ETMall has also experienced the impact of the pandemic on local communities, we were the first to join the national agricultural and fishery products sales team. With our support, we sold 1,600 Chiayi Aurora muskmelons, 3,500 sets of Taitung atemoya, and 16,000 Tainan Matou Wendan pomelos in seconds, 4,000 sets of Tainan Guanmiao pineapples, and 8,000 fourfinger threadfins and dragon tiger groupers, achieving excellent sales performances each time. We not only uphold the spirit of EHS Select to choose the best produce, but also help farmers with domestic sales. By doing so, we can share with consumers the taste of local specialties. Eastern Farm adheres to the spirit of EHS Select to look for quality products based on a rigorous selection process. All of the products are delivered directly from the place of origin. The program has been warmly praised and received positive feedback from the members.
All of the agricultural produce sold on Eastern Farm are also available on the Mama Bear Shopping platform. ETMall will remain committed to the spirit of EHS Select and continue to search for high quality produce around Taiwan. At the same time, we also hope to lead by example, so that all sectors can support the local agriculture of Taiwan together.