Eastern Natural Beauty is introducing a brand-new affordable cosmetic product: the BIO UP Skin Activating Golden Yeast Treatment Essence. Endorsed by international award-winning actress Carina Lau, the essence is derived from a proprietary skin activating formula in an elegant and sleek bottle. Ever selective about the product she endorses, this is the first time that Carina Lau has accepted an endorsement proposal from Eastern Natural Beauty since she first endorsed a facial treatment essence product of another brand 25 years ago. With testimonials from famous actress and singer Sharon Hsu, Wen-Wan Lu, and a dozen Internet influencers, the essence instantly broke records on ETMall when the product became available. The 4-bottle set of NT$2,880, cleared 2,000 units sold in the first 40 minutes after being released on the night of September 23 at 22:00. A particularly enthusiastic customer even placed an order for 120 bottles. Calls for the product at one point even brought down the customer service hotline, clearly showing how well received the product was among the female audience. The essence broke sales records and became the best-selling cosmetic item on the ETMall TV shopping channel in the last two years, and is now recognized as one of the most iconic skincare products of this generation.

The Eastern Natural Beauty BIO UP Skin Activating Golden Yeast Treatment Essence is the definitive “sake kasu” cosmetic treatment, which first became popular in Japan, and then later spread to Taiwan. The essence contains three major ingredients: (1) Japanese Golden Yeast: Carefully bred from 300 different yeast strains and fermented using revolutionary long-term fermentation (LT-F) technology, the yeast is extracted to create 971 skin activating compounds, 189 different peptides, and 10 times more amino acids. The patented yeast formula tightens and whitens the skin from the bottom layer, fundamentally altering the deep skin layer and drastically improving the skin. (2) Wakayama Golden Award Sake Kasu: This kasu comes from the production process of the Wakayama Golden Award “Kinokuniya Bunzaemon Sake.” It contains a rich blend of minerals, vitamins, and amino acids, and its extract allows the essence to effectively whiten, moisturize, and eliminate wrinkles. (3) α-d-Glucosylglycerol (αGG): Backed by 10 different patents, α-d-Glucosylglycerol is a rare and patented compound, 1 gram of which must be extracted from 300 milliliters of sake. It can significantly increase the secretion of IGF-1, known to slow down aging and maintain skin health and give the skin a younger, tighter, and smoother look. The compound is suitable even for those allergic to alcohol.

Confidence, calm, elegance, and beauty—This is what people think of when they hear Carina Lau, the global brand ambassador for Eastern Natural Beauty. However, she did not come to exhibit this image overnight. Carina mentioned in her talk show “See Yourself” that she remains curious about life and eager to learn things even at her age. She said that we now live in an era of rapid change and that there are many new things to learn and embrace, making her feel full of energy and confidence. She lives a busy and diverse lifestyle, one that fits perfectly with Eastern Natural Beauty products. The BIO UP Skin Activating Golden Yeast Treatment Essence is a comprehensive total cosmetic solution that moisturizes, whitens, repairs, and rejuvenates the skin, helping you look young and beautiful! Carina even said, “I think I look better now than before!” With just one bottle of Skin Activating Golden Yeast Treatment Essence, you can put all your skin worries to rest. No fuzz, no buzz!

Modern women live and work under great pressure. This has been further worsened by remote working during the pandemic, inevitably leading to irregular diet, rest, and sleep schedules. Over time, such a taxing lifestyle makes the skin dry, dull, dark, spotty, wrinkled, acne-ridden, and absolutely awful. The BIO UP Skin Activating Golden Yeast Treatment Essence is the perfect solution for the busy modern woman. You can bid farewell to on-the-fly skin maintenance routines and let the essence take care of all your skincare needs in one efficient bottle as it moisturizes, whitens, rejuvenates, and keeps your skin in top condition. Once masks come off, there is no reason to skimp on skincare. Thankfully, the essence is suitable for women of all ages and is designed to feel fresh, absorb quickly, and can be applied throughout the day. To use the essence, just remember: apply, pat, or soak. After thoroughly cleaning the skin in the morning or night, pour some essence into the palm of your hands and gently apply it in a down-up motion on the face until it is completely absorbed. Alternatively, lightly pat the essence onto the face and the neck until it is fully absorbed. If you want to take your skin care routine to the next level, soak a makeup pad with the essence and apply it to the whole face or select spots to see your skin instantly rejuvenated.