Even as the pandemic continues to spread all over the world, Eastern Natural Beauty has proved itself to be a worthy contender in the cosmetic industry, winning a series of international and domestic awards. In 2021, it won the Inspirational Brand Award at the Asia Pacific Enterprise Awards and the Monde Selection Award, pushing Taiwan to the forefront of the world. Last year, the company also won the National Brand Yushan Award, an honor it has once again claimed this year with at the 18th National Brand Yushan Awards. With this momentum, Eastern Natural Beauty was able to win three Outstanding Product Awards, while Eastern Commerce Company (Eckare) took home an Outstanding Popular Brand Award and seven Outstanding Products Awards. Collectively, Eastern Group has claimed 11 awards this year. It is surely a great honor to be recognized with such prestige for two years straight.
The judging panel of the National Brand Yushan Awards is composed of experts from industry, government, and academia and they seek to select the most outstanding figures for each award categories. The categories include: Outstanding Enterprise, Outstanding Product, Outstanding Popular Brand, and Outstanding Corporate Leader. The awards recognize the best companies and products through a multi-faceted review of quality, brand, and style. Led by Eastern Group President Gary Wang, Eastern Natural Beauty was able to be recognized for two consecutive years thanks to its quality skincare products and stress relief products that drew the attention of judges. The award-winning products included the NB-1 Water Glow Polypeptide Resilience Intensive Emulsion, Centella Revitalizing 7 Day Supreme Ampoule, and the STREMARK Essential Oil Blend 01.
The NB-1 Water Glow Polypeptide Resilience Intensive Emulsion, which won the Outstanding Product Award, is colloquially known as the “silver tube.” It is an essential part of the daily cosmetic routine of international award-winning actress Carina Lau. The emulsion has multiple active ingredients extracted from aloe vera, cucumber, and other plants to effectively smoothen wrinkles, eliminate pores, and tighten the skin, giving you perfect and spotless skin that is camera-ready at all times. The effects of the emulsion are comparable to surgical mesotherapy as it smooths, tightens, and whitens the skin in one go, providing para-medical level cosmetic treatments from the comfort of your home.
Centella asiatica has become a popular skin care plant in recent years thanks to its potency in protecting and repairing skin. As many people now have their skin smothered by masks due to the pandemic, the plant has also taken a meteoric rise to stardom. The Centella Revitalizing Supreme Ampoule ( 7 Days) incorporates a unique liposome technology to help active ingredients quickly penetrate the skin. The ampoule contains skin-friendly hyaluronic acid and skin-soothing chamomile extract to lock in moisture while strengthening the skin’s defenses, improving firmness, smoothing the exterior layer, and calming the skin. Even if you wear a mask, you can still have healthy, dewy, and elastic skin. The ampoule is truly a savior for those troubled by mask-induced skin imperfections.
The Natural Beauty STREMARK Essential Oil line has always been a popular choice among consumers. Each bottle of essential oil in the series has its own identity card as they are carefully selected from three leading European essential oil factories with hundreds of years of history. The STREMARK Essential Oil Blend 01, one of this year’s award-winning products, is a must-have during the pandemic. The oil blend has been SGS-certified to be 99.9% effective against bacteria and contains ravensara leaves. Research in France found that this is the number one essential oil in terms of protective benefits. Simply applying a few drops of the oil blend to both sides of the mask can make breathing easier and keep you safer.
Eckare, which won the Outstanding Popular Brand Award and seven Outstanding Product awards, also left an impression on the judges with its cosmetic and supplement products. The winners include: the Alpenrose Ultra Renew Serum, Protective Essential Oil Blend 01, White Tea Brightening Tone-up Cream, White Tea Moisturizing Lotion, Mori Beauty Facial Sheet Mask and supplement products like the Echealth Haumanu Essence Supplement and Red Quinoa Pectin Plus. With its excellent research and development team and rigorous adherence to scientific experiments, the company has quickly accumulated a strong reputation in the market and has been recognized by professional organizations both domestically and abroad.
Eastern Natural Beauty is committed to the R&D and marketing of natural skin care and beauty products. In order to better serve its beauty-loving customer base, Eastern Natural Beauty has invested NT$50 million to build a cutting-edge biotechnology research and development center staffed by a top professional advisory team of experts and scholars to regularly discuss and improve the company’s products, technology, and services. This business philosophy has allowed us to accumulate both a good reputation and high satisfaction from consumers over the past 50 years. This year, the awards won by our beauty products give further credence to the positive good reviews they have received and serve as a testament to our raw material selection process and product safety and effectiveness. We have successfully built up our brand image and popularity at home and abroad, gained recognition from the medical and academic fields, and become the top maintenance brand used and recommended by celebrities. In the future, we will continue to invest in research and development to upgrade and optimize our business to become the number one international beauty care brand in the Chinese-speaking world.