Due to the severe pandemic situation in Taiwan, exacerbated by the need to stay at home, all industries are suffering from a general decline in economic activity. However, Gary Wang, President of Eastern Group, is optimistic about the future development of Eastern Commerce Company (Eckare). He has claimed that the stay-at-home economy can also be quite fruitful and rise against the adversities by relying on the e-commerce model. He also announced that he would challenge the NT$6 billion sales mark this year, and that the revenue would reach NT$50 billion by 2025. Eckare’s revenue for January-May 2020 reached NT$409 million. This year’s sales performance, spearheaded by the golden team, which is made up of Eckare’s General Manager, Chen Mei-Chi, also lauded as the “Godmother of Direct Selling,” CEO Charley Kuo, and Managing Sales CEO, Wang Shih-Chun, exceeded the NT$400 million in April and climbed to a new high in May—NT$759 million. This represents a MoM growth of 82.5% and 607.8% YoY. From January to May 2021, the sales performance reached NT$1.758 billion, a YoY growth of 328.9%. This rapid growth broke a 30-year record in the direct selling industry.
President Gary Wang feels confident regarding the future development of Eckare. He believes that under the leadership of the golden team made up of Eckare’s General Manager Chen Mei-Chi, who is lauded as the “Godmother of Direct Selling,” CEO Charley Kuo, and Managing Sales CEO Wang Shih-Chun, Eckare will be able to achieve the NT$6 billion sales mark this year and will aim to reach NT$50 billion in revenue by 2025. Since its launch, Eckare has grown at an astonishing pace to quickly become the most potential-filled star business of the Group. Gary Wang, Chairman of Eckare, said: “With more than 20 years of TV shopping experience, Eastern has accumulated and gained the trust and preference of more than 9 million members. In addition to EHS Select winning the trust of consumers, ET Coin and Eastern Farm are also continuously innovating. We are grateful to all our distributors for their efforts in bringing the brand to its full potential. Recently, I was very moved when I heard that thousands of retired healthcare workers responded to Mayor Ko Wen-Je’s call to join the frontline pandemic prevention efforts. Eastern is committed to giving back to society. Therefore, Eckare donated NT$5 million to the Taipei City Government to be used as condolence money for frontline pandemic prevention personnel. We hope that this will help those who contracted the disease while on duty and support disadvantaged families that have been affected by the pandemic.”
Chen Mei-Chi, General Manager of Eckare, said: “From January to May of this year, Eckare has seen the rise of seven distributors whose income has reached NT$10 million so far this year, and 41 distributors with a seven-digit income. It is expected that twenty “10-million" distributors will be seen by the end of the year. Currently, we have 400,000 distributor partners and hope to reach one million by the end of the year. The teams led by our top distributors, Liu Da-Chien, Chien Hsiu-Ru, Liao Kuo-Cheng, Duan Feng-Lin, Shih Chun-Ming, Lin Ming-Yang, Hsieh Chien-Ying, Chen Po-Rong, Chou Tzi-Ling, Tsai Meng-Fen, Lin Kuo-Chun, Lee Wen-Yao, Chang Wan-Yu, Lu Ying-Chi, and Wu Ting-Yu, are all top marketing experts in the direct selling industry. We hope that more people will join Eastern and achieve financial freedom, and that more people will advance to earn tens of millions. At Eastern, we can see the future.”
The cumulative number of franchise owners has exceeded 340,000, and five months into 2021, revenue has nearly reached NT$1.8 billion, with franchise owners continuing to grow by 20,000 every month. Gary Wang also mentioned: “Eastern’s Eckare achieved 100 million in the first year, 400 million in the second year, 1.5 billion in the third year, and this year we will definitely reach 6 billion! The four-fold growth curve, which no one had seen before, broke the records of the direct selling industry in Taiwan because we are innovative, because we have good products, because we are a first-class team, and because: We are Eastern!”
“Eastern” is the most well-known and trusted brand among Chinese-speaking consumers, with abundant resources and formidable execution capabilities. Since its founding in 2018, Eastern Commerce Company (Eckare) has combined its industry-exclusive high-revenue share system with the social e-commerce platform, Connected Network. With Eastern Group’s annual purchasing power of NT$30 billion, the company is able to reduce procurement costs and provide sufficient profits. In addition, we provide our distributors with ETtoday, an advanced, efficient and real-time promotional media tool, which sees the most traffic and 18 million fans. This powerful tool has attracted many distributors to join and follow us. We have also become the most profitable stay-at-home economy business model in the era of national pandemic prevention.