In recent years, Eastern Natural Beauty has actively recruited top academics and medical aesthetic experts to join its advisory board. President Gary Wang, as the brand’s top executive, has given fully realized the Eastern spirit of EHS Select by convening senior executives twice a year to consult with a panel of academics and experts from home and abroad. On the afternoon of January 24th, the fourth “Eastern Natural Beauty Industry-Academia Summit” was held by Eastern Natural Beauty at the Shenkeng biotech center, with the main theme of “Review the Past and Future Prospects”. This time, video conferencing was used to connect with the Shanghai attendees for a 5-hour marathon discussion during the Lunar New Year holiday, demonstrating the brand’s strong ambition. Thirteen expert advisors were invited to share and join the discussion, including Chair Professor Chu Yun-Peng, School of Big Data Management, Soochow University; Director Pan Min-Hsiung, Institute of Food Science and Technology, National Taiwan University; Dr. Edward Chern, stem cell researcher, University of Tokyo, Japan; Distinguished Professor and Chinese herbal medicine expert, Faculty of Pharmacy, National Yang Ming Chiao Tung University; Vice President and Distinguished Professor Chang Tsong-Min, Department of Applied Cosmetology, Hungkuang University; and Chairman Wu Tieh-Cheng, Taiwan Beauty Valley. All of the participants joined in the discussions earnestly to explore how to continue to magnify Eastern Natural Beauty’s advantages and become the leader in cosmetic biotechnology. Furthermore, the company has partnered with other groups in the beauty industry to create complex operations via offline collaborations and increase sales through online direct selling channels, as well as continuing to strengthen its research and development technology and proof of product efficacy, in order to master the “future skincare” trend and comprehensively serve beauty-loving consumers.
Gary Wang said, “last year, Natural Beauty products received 12 awards, including the Golden Pinnacle Awards, Yushan Award, and the SNQ Label of National Quality. In January 2021, we received six more awards at the Asian-Pacific Award for Quality in the Beauty Industry. The awards are an affirmation of our efforts and we deserve to give ourselves a round of applause. The goal of our industry-academia summit is to set up Natural Beauty as the leader of the industry. In the past, there was little participation from the medical and academic sectors in this industry. Therefore, we attach great importance to the cooperation between industry and academia, so that this industry can be upgraded steadily and rapidly. I believe that anti-aging beauty care will be the focus of consumers around the world, and we will make this our R&D goal as we enter the global market.”
The Eastern Natural Beauty Industry-Academia Summit invited experts and academics to hold in-depth discussions on the various aspects of product and service upgrades. Together with the unique skin monitoring theory, as well as long-term experience from studying skin for nearly 50 years, product safety and effects have been greatly enhanced and produced outstanding results. We also hope that the Eastern Natural Beauty brand will continue to improve and stay ahead of the times, both in terms of technology and marketing. It has been 50 years since the establishment of Natural Beauty, and it has undergone great transformations after the acquisition by Eastern Group to become Eastern Natural Beauty. We have not only reinvented our brand image, but also our business model from traditional franchising to joining the path of innovation and integrating with technology.
Three-in-One Network of Online, Offline, and People! Eastern Natural Beauty is Actively Expanding Globally to Become a Unique Cosmetic Biotechnology Company in the Chinese-Speaking World
Since joining the direct selling sector, Eastern Group has established a three-in-one network sales channel of online, offline, and people, and will use its strength to enter the global market together with Taiwan Beauty Valley and using Taiwan as its base. The global market will be analyzed by Chen Mei-Chi, General Manager of Eckare, Chairman Wu Tieh-Cheng, Taiwan Beauty Valley, and Dr. Lai Huey-Min.
According to Professor Chu Yun-Peng of the School of Big Data Management, Soochow University, after Eastern took over Natural Beauty, the number of stores has grown significantly. “We’ve grown from 249 stores to 328 stores last year since we took over Natural Beauty, and our revenue has tripled annually. The goal for 2025 is to take over half of the cosmetics franchise market and for Eckare to become the largest direct selling e-commerce company in Taiwan.”
Chen Mei-Chi, General Manager of Eckare, said that Natural Beauty is a research and development team with a long history. “I believe that in the future, the integration of Natural Beauty with direct selling can achieve online sales and offline experience, and we can quickly connect all the points through direct selling. With the three-in-one network sales channel, product promotion will produce the maximum benefit.”
2021 Celebrity Products:
Eastern Natural Beauty Advisory Panel Reveals “Future Skincare”
Now in its 4th year, the Eastern Natural Beauty Summit has become a platform for experts in various fields to discuss trends in the cosmetic biotechnology industry. Although the pandemic has prevented some of the executives in China from returning to Taiwan to attend the meeting in person, they are still meeting simultaneously with the Eastern Natural Beauty Biotech R&D Center in Shenkeng, New Taipei, via live video conferencing from Shanghai to gather first-hand information from around the world and keep up-to-date with new global cosmetic biotechnology information.
The two star products recently launched by Eastern Group have been well received by politicians and celebrities, and their users continue to create a lot of buzz, while the credibility of the products are strengthened and capture the consumers’ attention through expert sharing. At this year’s summit, Professor Chang Tsong-Min continued to offer recommendations, Professor Chen Jih-Jung provided evidence of Natural Beauty products, and Dr. Edward Chern presented the future skincare trend of cellular therapy. Eastern Natural Beauty is staying ahead of the curve, and has once again dropped a bombshell on the cosmetic biotechnology market with its formidable strength.
Professor Chang Tsong-Min of the Department of Applied Cosmetology, Hungkuang University, said, “I think that in order for a company brand to be successful, it is necessary to gather the strength of the masses. I can see that Eastern Natural Beauty is serious about being in it for the long haul. Through the cooperation between science, academia, and the industry, we hope to take the Natural Beauty brand to a leading position.”
This was the fourth time that Associate Professor Edward Chen of the Department of Biochemical Science and Technology, National Taiwan University, has attended the Summit. He affirmed the dedication and efforts of Eastern Natural Beauty in brand research and development, and believed that regularly inviting experts from various fields to participate in seminars, whether to discuss new directions or to make brand recommendations, will help the brand in a positive way. He also said, “My purpose in coming to Natural Beauty as a consultant is to see if the company’s products can be scientifically proven to be effective. After long term collaboration with Natural Beauty, the effectiveness of the products can be verified with actual scientific evidence through industry-academic collaboration. With regards to stem cell research, the ingredients of the product are effective in promoting revitalization, and more products can be developed in the future through more scientific tests.”
- Product Descriptions:
“Mori Beauty Alpenrose Collection”
The collection uses the “alpenrose”, which is listed on the rare plants list. An exclusive technology is used to extract the alpenrose stem cell extract, which is rich in active ingredients that can help repair the damages caused by aging, UV rays, and external stress, making the skin appear more even in tone and moisturized, so you can have the beautiful skin that you have always dreamed of. There are three products in the collection: “Alpenrose Ultra Renew Serum” for deep moisturization and protection against damage. “Alpenrose Ultra Renew Gel Cream”, a refreshing and moisturizing cream that stabilizes skin condition during the day. “Alpenrose Ultra Renew Cream”, a deep moisturizing cream that helps to soothe the skin at night, and is nicknamed the “miracle cream”. The entire collection gives off the natural fragrance of plants when used, giving your skin the gentlest nourishment and pampering care.
“Mori Beauty Essential Oil Blend Collection”
Mori Beauty combines the wisdom of Western plant aromatherapy and Eastern meridian therapy to unlock the power of herbs through science and technology, demonstrating the true application of “People, Evidence, and Science as Proof”. The “Mori Beauty Essential Oil Blend Collection” uses pure lavender essential oil and sweet marjoram essential oil to create a versatile essential oil base with a warm sweet scent. It is then supplemented by the concept of Wuxing (Five Phases) to help resolve the five main issues faced by modern people. Users will be able to easily find the right corresponding essential oil for various situations in life.
Cool and refreshing “Metal” with ravintsara, rosemary, and peppermint, helps you to breathe and offers an invisible shield. The calming and relaxing “Wood” with bergamot, sweet orange, and Roman chamomile gently soothes the emotions. “Water” brings pleasure with patchouli, grapefruit, rose geranium, and juniper to balance the emotions of men and women. Energizing “Fire” with cedar, bitter orange, and bergamot offers warmth and companionship. Refreshing “Earth” with cinnamon leaves, peppermint, grapefruit, lime, and sweet orange can be used for revitalizing and toning.