ETMall, a subsidiary of Eastern Media International Corporation (2614), reported good performance for August 2020, with a monthly revenue of NT$1.73 billion, an annual growth rate of 12%, and a profit of NT$136 million. The company’s revenue from January to August 2020 reached NT$13.59 billion, with a profit of NT$856 million. This is an increase of 188% compared to the same period last year. The EPS reached NT$8.40, an increase of NT$5.49 compared to the same period last year. According to ETMall, the performance benefited from the major holiday periods of Qixi Festival, Father’s Day, and Ghost Festival in August this year, which boosted consumption momentum and drove business operations. As we enter the peak holiday marketing campaign season, the first wave of the “99 Best Bargains Shopping Festival” will extend the buying momentum and increase operating income, with optimistic outcomes for 2020H2 and business performance is expected to hit a new high.
According to statistics published by the Ministry of Economic Affairs, online sales of the retail industry reached NT$158.7 billion in the first half of 2020, with online shopping accounting for 8.8% of the retail industry’s turnover and sales continues to grow. ETMall has continued to benefit from the stay-at-home economy and pandemic prevention, which saw a rise in health awareness across the country and is greatly driving the purchases of health supplements on ETMall. According to internal sales data, the annual growth rate of health supplements from January to August 2020 was 28%, and the number of orders delivered exceeded 1.8 million units, which represents a 32% growth compared with the same period last year. Products such as Huatuo Ostrich Turtle Deer Essence, lutein, and calcium tablets were particularly popular with consumers.
Besides the booming performance of health supplements, the second half of the year is the peak season for holiday marketing campaigns. ETMall launched the “99 Best Bargains Shopping Festival” for the first time and offered a selection of big-name brands, popular electronic products and home appliances, as well as travel and accommodation specials. In addition, a NT$999 discount voucher was also offered for every purchase over NT$3,999. Online and offline channels were also integrated, using branding, data, and marketing to satisfy members’ purchasing needs and increase checkout rates, which is expected to boost sales by 30%.
Gary Wang, president of Eastern Group, said: “In the future, we will provide more and better exclusive limited food products and daily necessities and services to all members, and our next step will be to promote the products in Asia and around the world. This year, the revenue target of ETMall is NT$24.7 billion, and EPS is expected to exceed NT$10. We will go against the trend and continue to grow.”