Chihshang rice from Taitung participated in the annual “Premium Rice Award” rice competition held by the Agriculture and Food Agency of the Council of Agriculture, Executive Yuan. Chihshang Township of Taitung alone took home four prizes and has been crowned “King of Taiwan Rice” for the third time. Chihshang Township in Taitung is blessed with beautiful surroundings and pristine water, and its unique natural environment is perfect for growing rice. Pristine source of water – mineral-rich, pure, and unpolluted water irrigated by the Xinwulu River. Fertile soil – the alluvial organic clay layer accumulated from the coastal mountains forms fertile soil, which is supplemented by the large day-night temperature difference, and abundant sunshine. Excellent climate – the narrow and long terrain provides a gentle mountain breeze that quickly evaporates the moisture from the rice paddies, resulting in full grains of high-quality rice. In addition, Chihshang Township is the first to introduce a rice pesticide testing system in Taiwan, so that consumers will not only be able to eat nutritious and delicious rice, but also enjoy it with peace-of-mind and good health. Chihshang rice has not only been the champion of the National Rice Competition for three consecutive years, but has also successfully entered the Japanese market, making Chihshang the “Mecca” of high-quality rice production in Taiwan.

This time, ETMall launched the program “Eastern Farm Natural Small Farmers’ Chihshang New Rice Combo Set for Home Use”. In this program, the mayor of Taitung County, Ms. Yao Ching-Ling, was invited to help out with the sale, and achieved a stunning performance of selling 8,000 bags (800 sets) of rice in just 40 minutes after the sale started. The program introduced the specially selected rice from top-grade farms in Chihshang, where only the cleanest springs are used as the irrigation source, and where the farmers only use natural farming techniques to ensure ecological balance. As a result, the Chihshang rice produced is naturally fragrant and has the perfect chewy texture, and the cooked rice remains tasty even when it’s cold. The new rice from Chihshang is sure to give you the ultimate experience of Taiwan’s high-quality local rice. The “Eastern Farm Natural Small Farmers’ Chihshang New Rice Combo Set for Home Use” is available for the Eastern price of NT$1,080 (1kg/bag, 10 bags/box). In addition, you will get a generous 50% extra ET coin reward when you make a purchase. As this is the new rice from the first phase of harvest, the quantity produced in each phase is limited, so be sure not to miss out.

Mayor Yao Ching-Ling of Taitung County expressed her gratitude to the Chihshang Township Farmers’ Association for their continued efforts in leading farmers to innovate and improve their rice products. The brand and reputation of the Chihshang rice from Taitung is now deeply rooted in the market, which is why it has repeatedly won several awards. This collaboration with ETMall truly represents that ETMall has long shown care for public welfare together with their members, and that the company especially stands together with the farmers of Taiwan. In particular, during the pandemic period, when President Gary Wang of Eastern Group heard that there was an over-production of agricultural products, he quickly mobilized the power of the company’s channels to cooperate with the COA and help small farmers sell their products, so that their hard work would not go to waste.

President Gary Wang of Eastern Group pointed out that ETMall has always supported the local agriculture in Taiwan, and has fully taken on the corporate social responsibility of “giving back to society in return for the things that we take from society”. Not only can the company help out the small farmers, it can also let consumers taste the delicious local flavors. In the future, ETMall will promote more high-quality agricultural and fishery products, as well as continue to uphold the original intention and commitment of “EHS Select”, delivering directly from the place of origin so that consumers can buy products with peace-of-mind and safety.