The first time ever in Taiwan! The most trendy and tech-savvy salon in history, Envy Studio, has officially opened today (8/29)! Differentiating itself from traditional hair salons, Envy Studio incorporates the latest technologies, such as: Mobile payment, OMO (Online-Merge-Offline, a business model in which enterprises or merchants rely on an online platform to connect to offline entities through mobile terminals, simplifying the intermediate channels between themselves and users and allowing users to quickly access physical goods and experience services), and online shopping, providing consumers with a new and original experience. The most eye-catching tech is undoubtedly the “Smart Mirror”, which integrates a mirror display, touch screen, and entertainment into one device. It is equipped with AI technology to recommend hairstyles in real time, interactive AR (Augmented Reality) to change hair colors instantly, and scalp evaluations. All of these functions truly integrate technology into daily life. On the opening day, celebrity Patty Wu was invited to act as experience ambassador for the day and she could not stop exclaiming “it’s amazing!”

Gary Wang, President of Eastern Group, also said, “the collaboration between Envy Studio and Eastern represents the hair salon industry’s move towards new technology and creating new business models, as well as Eastern’s new integration and deployment of below-the-line media. In the age of technology, every business needs to think creatively in order to survive and grow. Through the Smart Mirror, Envy Studio and Eastern’s cross-industry collaboration expanded the hair salon industry from original hairdressing services and store product offerings to also including advertising revenue and e-commerce revenue. The installation of the Smart Mirror was free, and Eastern will also provide free ETtoday news and program content to help the hair salon industry provide even better customer service. In addition to Envy Studio, many hair salons have already signed service cooperation agreements with us, and we will also introduce the Smart Mirror to 200 Ming Liu Hair Salon stores in the future. We expect to cooperate with more than 10,000 hair salons and install 40,000 Smart Mirrors by 2024, which will account for 20% of the hairdressing market. ET New Media Holdings has been developing online to offline (O2O) advertising. In addition to ETtoday being No.1 in advertising and network traffic, we have been actively developing offline advertising in recent years, such as advertising for the Taipei Metro, Taipei Metro Circular Line, Taoyuan Airport Line, as well as the recently acquired High Speed Rail advertising. We are already the number one advertising service provider in transportation media, and combined with the number one building advertising of FocusMedia Taiwan, we are now expanding into hairdressing Smart Mirrors. Eastern will

reach out to communities and businesses and become the most comprehensive advertising solution provider in the market, offering time-sharing and online to offline (O2O) through a concentrated advertising network.”

In addition, Mr. Tsai Yaw-Ren, CEO of Soulmate Media, who is in charge of the development of the Smart Mirror software, revealed that the collaboration with Jason, Chief Technology Officer of Envy Studio, was not only a pioneering move in the hairdressing industry, but also created a shockwave in the media industry. In the future, they will cooperate with more hair salons to achieve an all-win situation.

In addition to the integration of smart technology, service and skills also play key roles. According to Ken, COO of Envy Studio, technology stems from human nature. The combination of solid service and skills with smart technology is the only way to achieve a “1+1 is greater than 2” effect. Lance, technical director of Envy Studio, also said, “in the past, most designers worked as individuals, but at Envy we are a team, and we grow and progress together. The only way forward is to leave behind the outdated traditional mindset, and old wisdoms and ideas, as well as to cooperate with each other with a more open mind.”