At the 17th National Brand Yushan Award, Eastern Group’s “ETtoday” won the “Outstanding Enterprise” and “Most Popular Brand” awards, while “Eastern Natural Beauty” won the “Outstanding Enterprise” award, and the Eastern Natural Beauty product, “Probiotics for Intensive Care”, won the “Best Product Award”. By winning these national-level awards, Eastern Group has proved its strong corporate strength.
“The National Brand Yushan Award”, organized by the Republic of China National Enterprise Competitiveness Development Association and The National Brand Yushan Award Selection Committee, invites experts from industry, government, and academia to select the winners on the basis of “quality, brand, and class”. It is an award with the highest level of weight and credibility in the country and the award represents recognition of high-quality enterprises, leaders, and products. At the same time, it also elevates the brand image of the award-winning enterprises to enhance their competitiveness.
After hearing the good news about the award, President Gary Wang of Eastern Group said, “Eastern Group has been established for more than 30 years, whether it is in the new retail or new media sectors, Eastern Group has always upheld the highest standards of “EHS Select” and strives to give back to its supporters the best service and product quality. We would like to thank everyone for the support and recognition they have shown to Eastern Group. In recent years, Eastern has been actively developing innovative industries, so that Eastern Group can become a leader in new media and new retail. In the midst of digital transformation, it is necessary to continuously integrate and optimize software and hardware, as well as upgrade the technology, in order to find opportunities for Taiwan’s new media and new retail business to cross the Taiwan border and go global. We will join hands with Taiwanese brands and the retail industry to stand on the international stage together. In the future, “Eastern Natural Beauty” will continue to invest in research and development, pursue business optimization, and become the top cosmetic biotechnology brand in Chinese-speaking markets. “ETtoday” will also continue to deepen its commitment to social media and professional journalism, and will lead the development of the entire media industry through corporate partnerships, resource integration, and the development of new business models to increase profitability and lead the growth of the entire media industry.
This year, “ETtoday” has won both the “Outstanding Enterprise” and “Most Popular Brand” awards in The National Brand Yushan Award. It has been recognized for its business philosophy and brand image, making it the only new media company to win these awards. In addition to The National Brand Yushan Award, this year, “ETtoday” has also been recognized by professional organizations both at home and abroad. In a global survey conducted by the Reuters Institute for the Study of Journalism of the University of Oxford, ETtoday has been the most used online news media by the Taiwanese for three consecutive years. Now that it has won “The National Brand Yushan Award”, it stands firm in its position as the leading new media brand in Taiwan, standing out from the hundreds of other companies.
The daily traffic of “ETtoday” has reached record highs, with an average daily traffic of more than 18 million users, making it the number one online news site in Taiwan. In addition, “ETtoday” continues to launch innovative services, such as offline advertising, pet related business, the creation of a large-scale talent show “Jungle Voice”, and the development of content e-commerce, in order to establish a competitive advantage in the highly competitive Taiwan media market. Furthermore, “ETtoday” invested hundreds of millions of dollars to create “Jungle Voice”, a new large-scale talent show for the Chinese-speaking community which has generated extremely high network traffic and online buzz. The show was nominated for three awards at the 54th Golden Bell Awards for television and won the “Best Variety Programme” award, making “ETtoday” the first online media company to win a Golden Bell Award.
Since the acquisition of Natural Beauty by Eastern in 2018, it has also invested the entire Group’s resources to enhance brand development, with the goal of becoming the top cosmetic biotechnology brand in the Chinese-speaking markets. In addition to the NT$50 million investment in the Eastern Natural Beauty Biotech R&D Center, Eastern Natural Beauty is also planning to greatly expand its market coverage this year. The company plans to open 100 directly-operated stores and fully integrate the online and offline sales channels, in order to upgrade Eastern Natural Beauty to an international beauty and skincare brand. By expanding the overall coverage of the domestic beauty industry, the company can increase its visibility on the international stage and gain more market opportunities.
In addition to an investment of NT$50 million to build the highest standard biotechnology research and development center in Asia, Eastern Natural Beauty also has a formidable team of consultants consisting of doctoral-level experts and scholars from Harvard, NTU, National Cheng Kung University, and Hungkuang University. Together with the unique skin monitoring theory, as well as long-term experience from the examining skin for nearly 50 years, product safety and effects have been greatly enhanced and show outstanding results, which can act as a model example for the industry.
With more than two million member transactions every year, including more than 400,000 core members, Eastern has created excellent sales results through big data analysis and using telemarketing to gain the love and support of its members. It has proactively adopted giveaways and customer experiences to engage in in-depth communication with its members through the strategy of “experience is the best marketing”, successfully directing customers to Natural Beauty’s directly-operated stores or franchised stores. Eastern also has the strong advantage of Strawberrynet, a vertical international beauty e-commerce company. Eastern Natural Beauty will expand through Strawberrynet to 210 countries worldwide in the future to become a national brand with true “quality, brand, and class”.
Eastern started with virtual retailing in Taiwan. In order to stay competitive in the mobile internet age, Eastern joined the cloud arena to maximize its enterprise value. Eastern actively developed our self-owned cosmetics and health food brands, and expanded our new retail and new media operations overseas. This year, the Group’s “Eastern Global New Network Marketing (Eckare)” has transformed the direct sales model to operate a number of health and beauty brands with its original high-margin business that combines social e-commerce development. This was a big step forward for Eastern’s international strategy, online-offline retail integration, and global marketing of beauty and health products.
“Eastern Natural Beauty Probiotics for Intensive Care”, the product that won the “Best Product Award” this year:
All-in-one blend of different probiotics. Each pack provides 16 strains of 30 billion healthy probiotics. It helps to replenish good bacteria, which helps to maintain digestive function. Fibersol-2® soluble fibers from corn with chicory root oligosaccharides are important components of probiotic resistance, aiding digestion and metabolism. The total polyphenol content is up to 90%, from 22 polyphenols and citrus pectin from fruits and vegetables, providing a daily source of energy for those who do not consume enough fruits and vegetables and helps to maintain good health.
