The much anticipated annual event of 2022, the National Brand Yushan Award held its 19th award ceremony this evening (10/19). After sweeping up 11 awards last year, the ever-formidable Eastern Group, led by President Gary Wang, made a new breakthrough this year. Five of Eastern’s affiliated enterprises, including ET New Media Holdings, Eastern Natural Beauty, ecKare, ETtoday Pets, and A-Yi Abalone sold on ETMall took home a record-breaking 18 awards and once again became the biggest winner this year.

   The National Brand Yushan Award is the most authoritative and largest corporate branding award in Taiwan. Rigorous review is carried out by a panel of judges from industry, government and academia. The panel selects the most “Outstanding Enterprise”, the “Outstanding Product”, the “Outstanding Popular Brand”, and “Outstanding Leadership” out of the entrants in order to recognize the outstanding performance of enterprises. It also serves to encourage the companies to build brand advantages towards “quality, brand, and taste” and to enhance the competitiveness of national enterprises. At the ceremony, in addition to the gathering of experts from different sectors to witness the historic moment, Vice President Lai Ching-Te, Vice Premier Shen Jong-Chin, and Deputy Interior Minister Hua Ching-Chun, as well as other dignitaries also attended the ceremony. They were there to present the trophies in person to recognize the achievements of all the winners and the efforts of the award-winning brands in their effort to uphold quality.

   In recent years, the general economy has been severely impacted under the severe test of the pandemic. However, under the leadership of President Gary Wang, Eastern Group has maintained its profitability and growth momentum in the face of adversity. The main key to adjusting the strategy in response was not only on developing self-operated brands and products, but also to make good use of big data to achieve precise marketing. Furthermore, actively integrate online to offline through diversified operations to achieve better corporate efficiency and continuously create new heights for Eastern. This year, Eastern demonstrated this explosive strength by winning 18 awards in one go at the 19th National Brand Yushan Award. Representatives from the five major affiliated companies were all present to receive the awards. These representatives include Liao Shang-Wen, Chairman of Eastern Natural Beauty, Mel Chen, General Manager of ET New Media Holdings, Chi Kun-Chieh, CEO of ecKare, Cheng Ta-Chi, General Manager of ETtoday Pets, and Wang Shih-Chun, CEO of A-Yi Abalone.

   Among them, Eastern Natural Beauty won the National Brand Yushan Award for the third year in a row. This time, it won seven “Outstanding Product” awards with its brands STREMARK, BIO UP, Mori Beauty, and ecL. Out of which, “STREMARK’s Advanced Revitalizing Lotion” and “BIO UP’s Ultimate Lift Regenerating Micro Treatment Essence” were first-time award winners. ET New Media Holdings won the OMO Advertising Business Platform Award, securing its position as the number one new media in Asia. The excellent products of ecKare, including “Probiotics PLUS,” “ecL’s Damascus Rose Floral Mist,” “Ginseng Vitality Eye Cream,” “Ginseng Revitalizing Age-defense Essence Cream,” and “Regulative Essential Oil Blend 05” all won the Outstanding Product award. ETtoday Pets won the Outstanding Enterprise award, while its products “Bone Supplement,” “Pet Probiotics,” and “LM Dog Shampoo” received the Outstanding Product award. Sold by ETMall, “A-Yi Abalone,” with its Michelin star rating, won the Most Popular Brand award; while its popular products “Abalone Chicken Noodles”, “Buddha Jumps Over the Wall,” and “Year of the Tiger Chinese New Year Banquet Combo” won the Outstanding Product award.

   Vice President Liao Shang-Wen of Eastern Group said, “We are very pleased that the Group’s subsidiaries, namely, Eastern Natural Beauty, Eastern Global New Network Marketing, ETtoday Pets, and ET New Media Holdings have won a total of 18 awards at this year’s National Brand Yushan Award. This means that each company has been recognized by consumers and the nation in terms of product quality and online to offline (O2O) sales. In the future, the Group will continue to provide high quality services in different fields to give back to consumers. In addition, the Group will also combine O2O resources in the retail and media sectors to provide the best experience for both online shopping and offline stores. ”

   Eastern Natural Beauty won the National Brand Yushan Award for the third consecutive year. Liao Shang-Wen highlighted the fact that Eastern Natural Beauty has invested 51 years of efforts and has a formidable product development team. The company works with the world’s top skincare research and development teams, and have always adhered to the business philosophy of “People, Evidence, and Scientific Proof.” To care for more women who care about their beauty, Eastern Natural Beauty invested NT$50 million to build the highest-standard biotechnology research and development center in Asia, and it also has a formidable team of experts who obtained their doctoral degree from Harvard, National Taiwan University, National Cheng Kung University, and Hungkuang University. They meet regularly to discuss and refine the products, technology, and services to ensure that product development is in line with consumer expectations and market trends. They hope to create products that can bring satisfaction and happiness to consumers in the spirit of EHS Select.

   Looking back at the previous achievements, at the 17th National Brand Yushan Award, ET New Media Holdings won the first prize for Outstanding Enterprise and first prize for Most Popular Brand, while Eastern Natural Beauty also won a total of six awards, including four Outstanding Enterprise, Most Popular Brand and Outstanding Product awards. At the 18th National Brand Yushan Award, Eastern Natural Beauty won three Outstanding Product awards, while ecKare won the a total of 11 awards, including the Most Popular Brand and seven Outstanding Product awards. Over three consecutive years, Eastern Group has been honored with a total of 35 national awards, demonstrating its formidable business strength and excellent product quality.