ETMall has joined hands with Lang Live, Taiwan's highest-traffic live streaming platform. With influencers selling products via live streams, this makes for an innovative and powerful “guided shopping" business model. The “Let’s Have a Shopping Feast" live show will be on at 7:00PM for seven days starting on April 8 until April 14. Many popular well-known streamers, including Debby, Mr. Kama, Ms. Chien, Junjun, Fang Hsiao-ju, Ice, and Brindy, will be recommending 16 different cellphone, tablet & computer, home appliance, and cosmetic products. Watch the live stream to get free gifts and discounts, and to enter lucky draws. New members also receive free Lang Hua credits and ET coins.

With the rise of live streaming platforms, streamers are building popularity and making space for themselves. There is limitless content that can be presented through live streams, and live selling is a huge business opportunity. Popular streamers are turning traffic and popularity into cash. Working with Lang Live, ETMall has set up an official Lang Live account: 3995145. By combining live streaming and e-commerce, Eastern has moved product selling from television onto the internet. The company has fulfilled consumers’ needs for “both content and product" and to “watch while buying"

Eric Yang, COO of ETMall’s e-commerce division, stated, “Lang Live has popular influencers and superior technologies; ETMall can provide the best media marketing and retail platform, as well as a large amount of proprietary products. Deep integration between the two companies is sure to reach that sweet spot between live streaming and retailing".

The first live stream of “Let’s Have a Shopping Feast" took place on April 8 with Debby as the host. With 16,000 fans on Lang Live, Debby has high popularity. There were exclusive sales on Samsung’s latest Samsung Galaxy Active smart watch, their flagship Samsung S10 phone, and A8s. During the 60-minute live stream, Lang Live’s official account added 200 fans, while the event page attracted nearly 10,000 views, and the first live stream exceeded 500,000 interactions.

ETMall stated that the 7-day collaborative live stream is estimated to generate 200% growth in revenue made via streaming sales. The powerful “influencer-guided shopping" business model is also being officially promoted though sales of cellphone, tablet & computer, home appliances, and cosmetic products on “Let’s Have a Shopping Feast".