TV ShoppingTaiwan's first modern TV shopping operator; No. 1 TV shopping brand in the Chinese world

Established in 1999, ETMall pioneered live TV shopping in Taiwan and introduced the completely new experience of virtual consumption, becoming the number one TV shopping brand in the Chinese world! Upholding innovative spirit, ETMall opened a 7,500 ping (c. 25,000 m 2 ) modern automated warehouse and began member-exclusive operations, which yielded our impressive annual revenue of NT$30 billion.

Taiwan's virtual-channel consumption market is maturing every day, with a staggering potential consumer base. In 2010, Eastern established our second virtual shopping channel sub-brand, U-Mall, and set a TV shopping record when it began turning a profit within half a year.

Together, ETMall and U-Mall have yielded brilliant results. In order to maximize enterprise value through resource integration, the two brands merged in September 2016 to begin anew as ETMall.

At present, ETMall has four TV shopping channels and five Chunghwa Telecom MOD channels, reaching 5 million households in Taiwan. Infomercials are broadcast 24 hours a day from the fully-digital HD television studio. Live sets are accompanied by 3D animation to enhance the attractiveness of the infomercials, successfully attracting a large young consumer base. ETMall has 8.8 million members in total.

To ensure consumer rights and safety, ETMall launched the "EHS Select" system. Before it hits the market, every product sold by ETMall goes through over 70 inspection and quality control procedures, including procedures to examine product quality and product safety. To ensure the stability of product quality, randomly selected samples are examined by third party inspection companies during product sales periods; unscheduled factory inspections are also conducted to ensure consumers’ safety.

Online ShoppingUnique Differentiation Makes Us Taiwan's 4th-Largest E-commerce Operator

As the internet economy surges, ETMall has also started to develop new e-commerce businesses across the board. From TV shopping, our core operation, we have expanded into online shopping. By expanding the young consumer segment, this created complementary, synergistic benefits.

Brand power and favorability are Eastern's biggest assets. Through persistent effort by ETMall, the online shopping platform of the same name (also called Eastern Home Shopping) was established in 2002. Cross-platform resources and services such as videos and catalogs are integrated to introduce new omni-channel shopping experiences to the Chinese world. With our innovative and high-standard service quality as well as the differentiated positioning of the website, ETMall set many industry standards as soon as it was launched. These included an E-21 Golden Net Award for e-commerce websites from the Ministry of Economic Affairs, and First Place for B2C E-commerce Website Longest Single Visit Time in Business Next's Top 100 Taiwanese Websites survey.

When Eastern had accumulated eight years of uniquely differentiated operations with ETMall, in 2010, Eastern launched its second shopping website, U-Mall. At launch, U-Mall provided dynamic video, including 15,000 hours of shopping video resources, and achieved a website conversion rate higher than 6%. The market positioning and segmentation strategies proved effective as the sites yielded a brilliant result of NT$2.5 billion in revenues within just four and a half years. They also set records for fastest-growing shopping websites.

Annual revenues for U-mall and ETMall ranked them fourth in 2014 among Taiwanese online shopping websites. As a latecomer to the industry, Eastern is a rising star that continues to climb. Eastern's internet shopping websites were ranked number one multiple times for most competitive prices in EZ Price's 2015 selection of Taiwanese shopping platform operators.

As the e-commerce industry continues to expand, Eastern strives to create an enjoyable digital experience and environment for consumers. Through social media management, website optimization, live streaming, and competitive quality products with good value, Eastern has successfully formed momentum for growth and created completely new enterprise value.

Telemarketing

Adopting an economic and effective approach, the ETMall marketing team provides customers with EHS Select specially selected products and services via telephone. This not only maintains positive interactions with customers while meeting demand, it also creates job opportunities for thousands of people with ETMall’s telemarketing team.

The Eastern Telemarketing team achieved brilliant results in 2018 as telemarketing sales performance grew by more than 70% for the second consecutive year. The percentage of team members earning more than NT$1 million in their first year of employment is 35%, far higher than the 8% average for Taiwan’s labor market. In addition to providing EHS Select products and employee benefits, ETMall Telemarketing also enables staff to effectively manage member lists using the big data developed by all parts of the enterprise. As employees gain a foothold through providing one-on-one personalized services to customers, the team accurately gathers consumption data and constantly improves customer service quality. With an emphasis on a spirit of proactive marketing services, the telemarketing team recommends EHS Select products that meet customers' differing needs to help them enjoy products that are truly high in quality, of great value, and practical.

The EHS telemarketing team is making a big push to recruit talents in 2019 and 2020. The eight offices in Taipei, Taichung, and Kaohsiung are recruiting talents. Employees are offered several unique benefits, including guaranteed base pay, generous bonus policies, overseas travel incentives, and seniority bonuses. There are no requirements regarding academic background or experience. Whether a fresh graduate or re-entering the job market, as long a recruit is determined, they can be one of the many making more than NT$1 million in the first year of employment at Eastern Telemarketing. Furthermore, Eastern Group is making an all-around effort to develop big data. This strength enables staff to effectively manage member lists, accurately gather consumption data, and recommend products that meet different customers'needs. Compared with others in the e-commerce industry, the introduction of new technologies has greatly reduced rejection rates for Eastern's telemarketing. On the other hand, Eastern Group is sparing no expense with our investments as we introduce speech recognition systems across the board. The latest technologies are used to simplify work processes and allow greater insight. To strengthen employee benefits, Eastern Telemarketing has also built an employee leisure center. At present, 80-ping (c. 265 m 2 ) activity spaces have been established for offices in Taichung and Kaohsiung. The spaces feature amenities including fitness equipment, massage chairs, and individual karaoke rooms. This offers stress relief to front-line staff who interact with customers every day. Eastern works hard to build a happy enterprise.

Eastern is a team walking toward the future. We always take on the challenge of new arenas as we set new goals. Time and again, Eastern has been able to stay on top of trends. This helps Eastern to achieve value innovation and find a sustainable future for business expansion. We constantly challenge ourselves to scale higher, and have received wide recognition in many industries. Not only do we at Eastern aim for the biggest, we also do it right. We work to create happiness by constructing mutual benefit, shared value, and common good for clients, suppliers, partners, and consumers. At Eastern Telemarketing, an annual salary of NT$3-5 million is no longer a dream, but an achievable goal. The ETMall telemarketing team welcomes you to join us!