ETMall and the Taoyuan City Government have joined hands once again after successfully launching agricultural gift boxes and Lala Mountain persimmons, which sold out within seconds. This time, they have brought to customers the ever-popular “Tao Ying Black Tea,” which comes with a product satisfaction guarantee. The tea has a unique honey and fruit aroma and a mellow and sweet mouthfeel. As a tea enthusiast, Cheng Wen-Tsan, Mayor of Taoyuan, has come back on the “Eastern Farm” live shopping program for the third time. In collaboration with the chairperson of the farmer’s association and tea farmers, Mayor Cheng was on the program to promote this premium local tea, which has won the Silver Award and the Quality Award. Gary Wang, President of Eastern Group, also added a 50% ET coin rebate. There were originally 150 sets of products available, but more sets were added with the orders pouring in via telephone and online. Everything was sold out within seconds, even before the program had ended.
Longtan District in Taoyuan is known as the “hometown of tea,” with many varieties and brands of tea, among which is the “Tao Ying Black Tea.” It is highly recommended by tea enthusiasts or black tea fans, and has won the Silver and Quality awards in the evaluation competition. “Tao Ying Black Tea,” painstakingly cultivated by tea farmers, is renowned for two important features—adherence to the hand-picking method and the unique sun withering process. The tea brew is amber red in color, with a honeyed fruit and floral aroma. It has an elegant fragrance, refreshing and sweet in flavor, and is not bitter to the taste. The tea offers a delicate mouthfeel and a gentle lingering sweetness, and is known for being one of the most premium black teas. People can enjoy it hot or cold with no added sugar to savor its perfect original flavor.
Cheng Wen-Tsan said that from the popular TV series “Gold Leaf,” which was very popular a while ago, it was clear how the tea industry has had a very important role in Taiwan’s history, and it still retains a considerable charm. If young people want to better understand tea, he highly recommended Tao Ying Black Tea as the best entry-level tea. In addition to its name stemming from the Tang dynasty poem that reads “a girl whose face was as beautiful as the peach blossoms beside her,” the name of the tea also makes reference to Taoyuan’s city flower: the peach blossom (“Tao”). Furthermore, Tao Ying Black Tea has won a Silver award in a tea evaluation competition. The color of the tea brew is a rosy amber, and it leaves a sweet lingering aftertaste, making it one of the most popular black tea products. The quality of the tea also serves as a testament to the hard work and care of the farmers.
Eastern Farm has promoted specialty agricultural products such as rice and fruits in the past. This time, it will be promoting the premium award-winning local tea from Taiwan. After placing an order, it will be delivered directly from the place of origin—Longtan. Customers will be able to try out one cannister each of the Silver-award and Quality-award winners in the set. The new packaging design makes it even more suitable both as a gift or for personal use. It is priced at NT$888, with a 50% ET coin rebate, which is not only a great value, but also comes guaranteed by Cheng Wen-Tsan. “High quality Tao Ying Black Tea must be hand-picked, with two leaves and one bud, short stalks, and no astringency. If the quality of the tea is excellent and the roasting technique is perfect, naturally many people will like it.” In less than 30 minutes after the program started, the 150 limited-edition tea sets were sold out, and then an additional 50 sets were also snatched up immediately.
Cheng Wen-Tsan always manages to drive up the sales every time he comes on the “Eastern Farm” program. This is not only because the products and the platform are good, but because he adds his own personal marketing charm. “My goal is to help farmers build their brands and introduce the best agricultural products to the public, so that consumers may come back for more; in addition, Eastern Farm is very popular among consumers. For example, the persimmons from Lala Mountain sold very well after being promoted through the program. The farmers also commented that after appearing on the Eastern Farm program, their sales have improved, so I am happy to come and hope that people will love this land as well as our tea culture. Taoyuan has a wide variety of agricultural products, including traditional products such as rice and vegetables, as well as fruit, livestock products, and flowers, which are all very important in the Taiwanese agricultural market. I am sure that there will be many more collaborations with Eastern Farm in the future. ”
Adhering to the spirit of standing with small farmers, ETMall has also experienced the impact of the pandemic on local communities; in fact, we were the first to join the national agricultural and fishery products sales team. With our support, we sold 1,600 Chiayi Aurora muskmelons, 3,500 sets of Taitung atemoya, and 16,000 Tainan Matou Wendan pomelos in seconds, 4,000 sets of Tainan Guanmiao pineapples, and 8,000 fourfinger threadfins and dragon tiger groupers, achieving excellent sales performances each time. We not only uphold the spirit of EHS Select to choose the best produce, but also help farmers with domestic sales. By doing so, we can share with consumers the taste of local specialties. Eastern Farm adheres to the spirit of EHS Select to look for quality products based on a rigorous selection process. All of the products are delivered directly from the place of origin. The program has been warmly praised and received positive feedback from the members.
All of the agricultural produce sold on Eastern Farm are also available on the Mama Bear Shopping platform. ETMall will remain committed to the spirit of EHS Select and continue to search for high quality produce around Taiwan. At the same time, we also hope to lead by example, so that all sectors can support the local agriculture of Taiwan together.