The 19th National Brand Yushan Award recently announced the list of award recipients. Following the whirlwind victory of last year where Eastern Natural Beauty and Eastern Commerce Company (Eckare) of Eastern Group swept up a total of 11 awards at the National Brand Yushan Award, Eastern Group has once again reached new heights under the leadership of President Gary Wang. Five Eastern Group affiliated enterprises have won a total of 17 awards at the 19th National Brand Yushan Award, becoming the biggest winner at this year’s Yushan Award! During the 17th National Brand Yushan Award, Eastern Group subsidiary ET New Media Holdings won the first prize for Outstanding Enterprise and first prize for Most Popular Brand, while Eastern Natural Beauty also won the Outstanding Enterprise, Most Popular Brand, and Best Product awards. At the 18th National Brand Yushan Award, Eastern Natural Beauty won three Outstanding Product awards, while Eastern Commerce Company (Eckare) took home an Outstanding Popular Brand award and seven Outstanding Products awards, collectively receiving 11 awards. This year at the 19th National Brand Yushan Award, five companies under Eastern Group were nominated, and swept away 17 awards. The outstanding achievements in three consecutive years mean that Eastern Group has won a total of 34 awards at the National Brand Yushan Award. With numerous national awards and recognitions, Eastern Group is truly a star in its own right.
The National Brand Yushan Award is one of the most authoritative and prestigious corporate awards in Taiwan, which selects the most competitive and high-quality Taiwanese enterprises. The judging panel is composed of experts from the industry, government, and academia, and seeks to select the most outstanding figures for each award categories. The categories include: Outstanding Enterprise, Outstanding Product, Outstanding Popular Brand, and Outstanding Corporate Leader. The awards recognize the best companies and products through a multi-faceted review of quality, brand, and style.
This year, Eastern Group won a total of 17 awards, with Eastern Natural Beauty achieving outstanding results three years in a row and winning the National Brand Yushan Award. The brands under Eastern Natural Beauty, including STREMARK, BIO UP, Mori Beauty, and ecL took home seven awards under the Outstanding Product category. Out of which, “STREMARK’s Advanced Revitalizing Lotion” and “BIO UP’s Ultimate Lift Regenerating Micro Treatment Essence” were first-time award winners. ET New Media Holdings won the OMO Advertising Business Platform Award, securing its position as the number one new media in Asia. The excellent products of Eckare, including “Probiotics PLUS,” “ecL’s Damascus Rose Floral Mist,” “Ginseng Vitality Eye Cream,” “Ginseng Revitalizing Age-defense Essence Cream,” and “Regulative Essential Oil Blend 05” all won the Outstanding Product award. ETtoday Pets won the Outstanding Enterprise award, with its products “Bone Supplement,” “Pet Probiotics,” and “LM Dog Shampoo,” receiving the Outstanding Product award. Sold by ETMall, “A-Yi Abalone,” with its Michelin star rating, won the Outstanding Popular Brand award, while its popular products “Abalone Chicken Noodles”, “Buddha Jumps Over the Wall,” and “Year of the Tiger Chinese New Year Banquet Combo” won the Outstanding Product award.
Gary Wang, president of Eastern Group, said that the Group has been working hard on new media and new retail with the spirit of continuous innovation since its establishment 30 years ago. He is very grateful for the recognition of the National Brand Yushan Awards. At this year’s awards, Eastern Group won a total of 17 major accolades, and this honor is only possible with the efforts of all employees. Eastern Group has always dedicated a lot of efforts to protecting and taking care of its consumers. In the future, they will continue to follow the global trend of integrating online and offline resources such as the Group’s beauty and pet stores, the Eckare e-commerce platform, and the international online sales channel Strawberrynet, integrating their traffic to better utilize big data. This will facilitate the continued expansion of sales channels and increased consumer adhesion, so that Eastern can improve its services and establish a food, cosmetics, and supplement Online merge Offline (OMO) environment.
ETtoday is a regular winner of the National Brand Yushan Award. In 2020, it won the 17th National Brand Yushan Award for Outstanding Enterprise and Most Popular Brand, and also won the first prize for Outstanding Enterprise and Most Popular Brand, becoming the first new media company to win both the first prize and the Most Popular Brand of the National Brand Yushan Awards. In 2022, ETtoday won the “OMO Advertising Business Platform Award,” making it the number one new media company in Asia. In fact, since its establishment, ETtoday has frequently won accolades. According to the “Digital News Report” published by the Reuters Institute for the Study of Journalism, University of Oxford, ETtoday has been awarded the first place in Taiwan for “online media usage” for the fifth time, and has the enthusiastic support of 28.55 million followers. In the future, ETtoday will continue to strive to bring better content and experiences to its audience with better news, video, and services.
Eastern Natural Beauty has remained committed to the philosophy of “People, Evidence, and Science as Proof” all throughout its development. Members of the product R&D consultant team consist of experts who obtained their doctoral degrees from Harvard University, National Taiwan University, National Cheng Kung University, and Hungkuang University. Gary Wang, President of Eastern Group, has reinforced the spirit and high standards of EHS Select by insisting on trying out the products himself, as well as requiring that each product be tested by more than a hundred people before its marketing to ensure that it is of the highest quality. Not only has the company gained recognition from the medical and academic fields, but it has also been working with its affiliated company, Eastern Commerce Company (Eckare), to actively collaborate with National Taiwan University on industry-academia collaboration, with professors from the university publishing professional reports on the experimental results. By providing the best quality and services, Eastern Natural Beauty has garnered an excellent reputation and high satisfaction rates with consumers of its products; in addition, it has been recognized by many domestic awards and has won many international awards. Eastern Natural Beauty is the pride of Taiwan as evidenced by its many prestigious awards. In 2021, it won the Inspirational Brand Award of the Asia Pacific Enterprise Awards (APEA) and the Monde Selection award, while in 2022, it won the Pure Beauty Global Awards.
Eckare’s subsidiary brand Mori Beauty also won an “Outstanding Popular Brand Award” for its popularity, while seven of its self-branded products were also awarded the “Outstanding Product Award” last year, including: the Alpenrose Ultra Renew Serum, Mori Beauty Protective Essential Oil Blend 01, White Tea Brightening Tone-up Cream, White Tea Moisturizing Lotion, Mori Beauty Facial Sheet Mask, Echealth Haumanu Essence Supplement, and Red Quinoa Pectin Plus. This year, the company won six Outstanding Product awards again, serving as solid proof of the company’s exceptional capability and competitiveness in the market.
As the youngest company under Eastern Group, ETtoday Pets has won the Outstanding Enterprise award in its first attempt. Its popular products “Bone Supplement,” “Pet Probiotics,” and “LM Dog Shampoo” were awarded under the Outstanding Product category. The “Bone Supplement” and “Pet Probiotics” are comprehensive pet nutrition products jointly developed by a team comprising of professionals from the School of Veterinary Medicine of National Taiwan University and TCI, Taiwan’s leading biotechnology company. The “LM Dog Shampoo” is a shampoo that contains an exclusively-developed hypoallergenic formula for dogs with sensitive skin.
The Michelin star rated “A-Yi Abalone” can be found on ETMall. The brand sets out to promote the delicious Cantonese cuisine culture, and has been highly recommended by many connoisseurs and influencers. This year, not only did the brand win the Outstanding Popular Brand award, its products “Abalone Chicken Noodles,” “Buddha Jumps Over the Wall,” and “Year of the Tiger Chinese New Year Banquet Combo” won the Outstanding Product award. The A-Yi Abalone has been a top seller of frozen Chinese New Year banquet dishes for four years in a row on ETMall since the launch of its frozen Chinese New Year banquet combo sets in 2017. Whether its product features, choice of ingredients, or safety inspection, the careful management and excellent service spirit of A-Yi Abalone have won the unanimous vote of the Yushan Award judges, which not only affirms the excellent product quality of Eastern Group, but also highlights the Group’s management capabilities.