In anticipation of the future development potential of Eastern Commerce Company (Eckare), President Gary Wang of Eastern Group has invested NT$1 billion and one year to build the “東森麗格薈” in Taichung’s 7th Redevelopment Zone as the top-notch clubhouse for Eckare VIPs, in addition to creating a flagship Eastern Natural Beauty Biotech Aesthetics Center. A grand opening press conference was held today (6th). Gary Wang personally headed south to host the ribbon-cutting ceremony. VIPs attending this star-studded event included Taichung City Mayor Lu Shiow-Yen, Taichung Veterans General Hospital Superintendent Chen Shih-Ann, variety show superstar Jacky Wu, and famous model Leilei Hung. According to Gary Wang, Eckare has more than 20,000 distributors in Taichung alone, and he found it very impressive. He is also very optimistic about the dynamic future development of Taichung, which is why he chose to establish the first luxurious flagship clubhouse in the city, in an attempt to create a premium one-stop-shopping, online to offline (O2O) service. Lu Shiow-Yen took the opportunity to thank Gary Wang for his sizable investment in Taichung, which not only increases job opportunities for the citizens, but also furthers the development of the Taichung area.
It cost NT$900 million to purchase luxury houses and another NT$100 million to decorate the Eckare flagship “東森麗格薈,” which is located in Taichung’s 7th Redevelopment Zone. A total of three stories and approximately 1,983 square meters of floor space have been planned, and each floor has a footprint of around 661 square meters. Taichung City Mayor Lu Shiow-Yen was also on hand, and Eckare CEO Wang Shih-Chun was there to guide her through the fashionable and luxurious “東森麗格薈.” Lu Shiow-Yen described it as “a sight to behold” after her visit. She was particularly appreciative of the fact that it was also equipped with a members’ children’s playground and a reading room for school-age children inside. “As a mother and city mayor, spaces for children are extremely important to me. You did it here. When moms and dads are out there working as hard as they can, their kids do not stop learning,” emphasized Lu Shiow-Yen. In fact, the mayor herself is an ETMall member. As a working mom, she finds shopping very convenient thanks to the online shopping service provided by E-commerce vendors on ETMall, especially during the pandemic.
President Gary Wang pointed out that, under the leadership of Mayor Lu Shiow-Yen, Taichung is shaping up to be the most valuable city in Taiwan. Eckare built such a flagship store to respond to the mayor’s call, which not only serves distributors, but also takes care of members, especially considering that most Eckare distributors are located in central Taiwan. According to Gary Wang, he hoped the clubhouse could allow more distributors and members to enjoy the best service, especially considering that retailers conduct sales online and offline now. “We provide the best service here, and members can experience it for themselves. I also hope to work with Taichung Veterans General Hospital Superintendent Chen Shih-Ann to set up services like health examination, biotech aesthetics and aesthetic medicine here,” said Mr. Wang.
Eckare reached the target of NT$3 billion in annual sales in 2021, which was up 114% from the NT$1.4 billion booked in the previous year. Its growth rate also ranked number 1 in the direct selling industry in Taiwan! Eckare was also rated as one of the top ten direct selling companies in Taiwan by Direct Selling Century magazine this year, which serves as a testament to its mighty prowess. Within just four years, Eckare’s annual revenue has grown from NT$100 million to 400 million, 1.4 billion and even 3 billion in 2021, with the latter more than doubled from the previous year, setting a new record among foreign businesses. It also sent shock waves through the direct selling industry. Eckare has disrupted the direct selling industry, and is committed to providing consumers with the best products. Eckare strives to leverage the latest tools such as social media, the Internet, and live streaming to bring about convenience and perks, in addition to providing the best O2O service. It has generated 21 Crown Distributors with an annual income exceeding NT$10 million so far, as well as nearly 300 Diamond Distributors with annual incomes exceeding NT$1 million and 1,000 Ruby Leaders. Eckare helps more people realize their dreams in the pursuit of wealth, increases their income from part-time jobs, and benefits society. Eckare aims to go for NT$7 billion in annual revenue in 2022. Gary Wang stressed that Eastern has an abundance of resources as well as strong implementation capabilities. Eckare has created an exclusive high profit-sharing system in the industry while combining social e-commerce and the Connected Network platform. Thanks to Eastern Group’s annual procurement of NT$30 billion, it has been able to lower its procurement cost to provide sufficient profits. It has also joined forces with ETtoday, a news website with the number 1 web traffic, to entice a great number of distributors to come aboard, put their trust in us, and follow our lead, as it becomes the most profitable stay-at-home economy business model during the pandemic era. This is the success playbook behind Eckare’s meteoric rise to becoming a top-10 company as a dark horse.
To celebrate the grand opening of the “東森麗格薈,” hundreds of Eckare distributors also attended the event. A generous “Win an iPhone in a lucky draw with ET coins” event was also held on-site. Adhering to his long-held spirit that “others do business, whereas Eastern does public welfare,” President Gary Wang went out of his way to arrange a mobile mammography van at the opening ceremony, so that ladies could have their breasts examined. ETtoday Pets also held an event called “Eastern comes to the rescue with love” on-site, as it pledged to donate one bag of dog feed to a Taichung animal shelter in the name of anyone who became a member, in an attempt to help dogs and cats grow up safely.
Eastern Group invests NT$1 billion to build a new fashion landmark in Taichung
Located in Taichung’s 7th Redevelopment Zone, Eckare’s flagship “東森麗格薈” is a top-notch clubhouse that cost Eastern President Gary Wang a whopping NT$1 billion. Kuo Yao-Huang from Koan Design, a design master devoted to designing five-star mansions, was awarded a huge contract to design the clubhouse’s first and second floors. Semba, a famous Japanese design house specialized in commercial space, was entrusted with planning the third floor. The first floor is Eckare’s flagship store, featuring a fashionable, bright silver-white decor overall. Three large crystal chandeliers at the entrance give off a luxurious and grandiose vibe. Three spacious areas for merchandise experiencing and product display have been set up, in addition to a coffee lounge where light meals and beverages are served. Apart from the Eckare members’ cafe, there is also a small conference room on the second floor where panel activities can be held at all times to improve direct selling teams’ cohesiveness. Furthermore, a children’s playground and a reading room for school-age children give members peace of mind as they go about their business at full throttle. Eastern Natural Beauty’s largest flagship Biotechnology Aesthetics Center is located on the third floor. Setting out to become the best decorated spa house in the most premium neighborhood in the industry, its design is classical and luxurious. The spa rooms are named after various flourishing flowers, including Rose, Rambler, Lily, Freesia, Lily of the Valley, Crape Myrtle, Peony, Chinese Flowering Crabapple, and Sunflower, which echo their decor styles. Each spa room is equipped with a private bathroom, and each of the two VIP suites features a service area of more than 33 square meters, a deluxe lounge for two, and a 65-inch TV with access to all channels. Hot spring baths are available in a tub comparable to those at the Westin Hotel, so that members can enjoy the entire procedure. They can take a bath while enjoying the beautiful view Taichung’s 7th Redevelopment Zone has to offer. These reservation-only suites provide friends and couples with the most premium services.
Gary Wang, president of Eastern Group, said: “Real estate prices have been trending up due to soaring raw material prices. The 東森麗格薈 is situated at the very heart of Taichung’s 7th Redevelopment Zone. You could call it the yolk within the yolk. In addition, flagship stores like this are few and far between in Taichung’s 7th Redevelopment Zone. Therefore, this project has substantial potential for appreciation. When it comes to economic development, Taichung has more than adequate consumer purchasing power as well as iconic regional significance. Meanwhile, Taichung is conveniently located in the middle of Taiwan, where it is easier to provide the best service to our members from northern, central, and southern Taiwan. Therefore, selecting the most premium section in Taichung City not only highlights Eckare’s devotion to developing our members, it also allows all of our members to feel pampered, as the new clubhouse becomes the warmest home for Eckare’s business partners. ”
Eckare currently has set up training centers in Taipei, Taoyuan, Taichung, and Kaohsiung. Gary Wang is optimistic about Eckare’s future development, as evidenced by his decision to invest heavily in Taichung’s 7th Redevelopment Zone to purchase luxury houses as the flagship store and top-notch VIP clubhouse. It is obvious that his next move will feature Taichung as the highlighted development area for the coming year, as he prepares to vastly expand member recruitment and operation in central Taiwan. By doing so, he is not only creating more related employment opportunities for Taichung City citizens, but further enhancing regional prosperity in Taichung.