Double 11 has come, and as e-commerce platforms eye the big numbers, ETMall is no exception. Yesterday (11th), ETMall achieved a total sales of NT$530 million, which was not only a new record for a single period, but also an increase of more than 30% compared to last year’s Double 11 sales at $400 million, while online sales also grew 37%. From the first day of November to the 11th, ETMall’s consolidated sales revenue across all channels exceeded 1.6 billion.

This year, ETMall not only launched various promotional activities such as ET coin rebates and lotteries, the company also introduced a one-day-only 11% LINE rebate on the 11th alongside 350,000 free red envelopes for customers. The ETMall TV channel also launched a Squid-Game themed “123 min Random Sale” event in the evening to attract consumers. During the event, the program host switched to a new product every 3 minutes, successfully increasing sales by more than 10 times compared to regular days. A total of 66,000 people traded yesterday. Further observation of the overall consumer group profile shows that 76% are female and 24% are male, with northern Taiwan members accounting for the bulk of the total, with the age group of 50-59 years old being the main consumers. Five “million-dollar” big spenders also made their move to bulk buy Apple products. The biggest spender purchased over NT$26.8 million worth of Apple-related digital products, while another individual ordered over 350 iPhones. Overall, a total of 28 members spent more than one million NTD.

ETMall data suggests that among the best-selling products during the Double 11 festival, digital appliances, lifestyle goods, and health supplements made up the bulk of the purchases in terms of sales volume. Notably, the sales of high-priced digital household appliances alone accounted for 54% of the total sales. In terms of units sold, Apple products, hotel vouchers, and tissue paper ranked the highest. The Apple AirPods Pro with wireless charging cases were the clear winner in units sold, followed by Hotel Royal Group hotel vouchers. The vouchers were sold online at a special promotional price of NT$2,899 per voucher, even cheaper than at the Taipei Tourism Expo. This in combination with LINE points and gift card rebates, resulting in over 4,000 vouchers sold and more than 10 million in revenue. In addition, the Apple iPad Air, Apple AirPods Pro, and OPPO smartphones were also among the top 20 best-selling items. Another popular item was tissue paper, with brands such as Paseo, Kleenex, and Andante all offering promotional prices, leading to nearly 100,000 packs of tissue paper sold in one day. The Natural Beauty Centella Revitalizing Value Pack also had a “buy 1 and get 1 for NT$1” promotion, helping push the product into the top 20 best sellers. On the whole, the top 20 products contributed more than NT$120 million in sales.

This year from January to October, ETMall has seen steady growth. The consolidated revenue of the company, including Strawberrynet and Mama Bear Shopping, reached NT$23.02 billion, which shows an annual growth rate of 17.1%, with consolidated net earnings of NT$1.44 billion. The company’s net earnings per share (EPS) currently stand at a historic high of NT$14.13, an increase of NT$3.13 from the same period last year and surpassing the $NT14.11 of 2020. The main driver behind the growth is thought to be ETMall’s consistent focus on diverse sales channels and the continued development and growth of self-branded products and e-commerce channels, which have proven to be highly profitable. In anticipation to the Double 11 and Double 12 shopping periods, which will be further enhanced by the Quintuple Stimulus Vouchers, ETMall expects to once again set new sales records for November.