Today (9th), ETMall, a subsidiary of Eastern Media International Corporation (2614), reported a consolidated revenue of NT$11.37 billion and an annual growth of 20% from January to May, with an EPS of NT$6.71 during the same period, and a significant growth of 45% over the last year. The consolidated revenue of May reached NT$2.36 billion, a record high for the same period, with an annual growth rate of 18% and a profit of NT$143 million, achieving an annual growth rate of 22% and a steady growth. It is worth mentioning that due to the impact of the pandemic, people’s demand on online shopping platforms has increased greatly. ETMall’s revenue in May reached NT$900 million, an annual growth rate of 62%. The Mama Bear Shopping platform, which was acquired in November last year, reported a 91% increase in May compared to April.
Due to the impact of the pandemic, e-commerce sales increased in May. ETMall and its subsidiary Mama Bear Shopping quickly launched pandemic prevention products and daily necessities geared towards the pandemic situation, resulting in significant growth in sales. In particular, in a recent survey conducted by SocialLab, out of the top five most popular grocery shopping websites among netizens, “Mama Bear Shopping”, which is owned by ETMall, has the highest online share of voice. It has successfully created a lot of buzz due to the impact of the stay-at-home economy during the pandemic. In addition, after the acquisition of Mama Bear Shopping last year, it has also become one of the platforms that people mentioned when discussing buying vegetables online. Furthermore, the convenience of the one-stop shopping feature of ETMall has attracted many Internet users, pushing up its online share of voice to the second place.
Mama Bear Shopping—a fresh produce e-commerce company under ETMall, focuses on fresh fruits and vegetables, offering around 10,000 items. According to the observations of ETMall, since the outbreak of the pandemic, orders for fresh fruits and vegetables have skyrocketed. The results show that the performance has grown 4 to 5 times. Consumers mostly made purchases from the top three sales categories of vegetables, meat, and deli specialties. Due to the impact of the pandemic, vegetable sales increased 4.2 times compared to April, while meat and deli specialties also increased 4 times and 3.5 times respectively. This shows that people’s behaviors are affected by the pandemic and their buying habits are gradually changing from physical to online shopping. To make it easier for people to shop, Mama Bear Shopping’s website has launched the “Safe and Fresh Family Meal Boxes,” which are very popular with consumers.
As the pandemic continues to unfold, the sales of pandemic prevention products, food, and daily necessities have all gone up on ETMall. In May, the sales of pandemic prevention items such as masks, face shields, goggles, and alcohol disinfectant increased the most—17 times compared to April—with its annual growth reaching as high as 21-fold, followed by rice, noodles, and fresh foods which increased by 482% compared to April. In response to the increased demand to study and work from home, the performance of computer and audiovisual products grew 207%, while toilet paper’s annual growth rate reached 346%.