The “ETMall Big Bonanza ★ New Year Lotto” campaign ran for 12 consecutive days from 2/10 (Wed) to 2/21 (Sun), with prizes drawn every day. Today (2/21), the 12th day, was the last day of the lotto, but unfortunately, the first and second prizes were never drawn, and the prize worth NT$12 million in Eastern vouchers remains unclaimed.
“ETMall Big Bonanza ★ New Year Lotto” began in early February, and has seen a record amount of ET coins wagered, with a total of 90,000 people betting on it until today. Nearly 20,000 people have bet on the current period, with 616,000 bets placed today, and 15.76 million ET coins bet on the current period, setting the highest record in the 12 days of betting. Each channel’s betting performance also reached a new high today, with the highest going to ETMall, the second highest to ETtoday, and the third highest to phone betting. The consumer with the highest bet also increased the bet amount from 2.096 million ET coins yesterday to 2.12 million ET coins. The ETMall Lotto has now entered its twelfth period since the first prize draw, with the winning rate as high as 20% in every period. Although nobody has yet won the jackpot, the winning value of the first-place betting consumers from the fourth to the ninth prizes has reached NT$4.06 million as of the first 12 periods before 2/21.
For the “ETMall Big Bonanza ★ New Year Lotto” campaign, except for the first prize of NT$12 million in shopping vouchers which was never drawn, and the second prize of NT$500,000 in shopping vouchers which has not been drawn to date, the third prize of a ZWILLING Twin Frying Pan had 6 winning bets, the fourth prize of a ZWILLING Twin Soup Pot + Universal Kitchen Knife Set had 32 winning bets, the fifth prize of Eastern Maobao Laundry Detergent for one year had 799 winning bets, the sixth prize of 168 packs of Eastern Dandelion Toilet Paper for one year had 803 winning bets, the seventh prize of Eastern Natural Beauty’s Arbutin Brightening Water Sleeping Mask had 7,753 winning bets, the eighth prize of Eastern Natural Beauty’s STREMARK Moisturizing Cleansing and Makeup Removal Set had 10,632 winning bets, and the ninth prize of 200 ET coins had 104,864 winning bets, totaling 124,889 winning bets. A total of 616,024 bets were placed on 2/21 (Sun), with a winning rate of 20%. The results of the lotto were broadcast live for 12 consecutive days at 10pm every night on four EETV channels, five MOD channels, ETtoday, and the six Eastern fan pages.
Peng Hong-Wu, General Manager of ETMall, stated: “This year, Chairman Gary Wang of ETMall launched the first ever ‘ETMall Big Bonanza ★ New Year Lotto’ campaign, which received an enthusiastic response from the audience during the Spring Festival period as evidenced by the bets placed and the views. Everyone was going wild over ET coins! Although it is a pity that the first and second prizes were not drawn this time, we are very grateful for the warm support of Eastern members and friends. ETMall will launch more fun and interesting activities with higher winning rates in the future to reward our members.”
The 12-day “ETMall Big Bonanza ★ New Year Lotto” saw over 90,000 participants in the entire event. Not only did it prove once again that the ET coin is the king of e-commerce coins, but it also made people look forward to the next wave of ET coin campaigns.