ETMall (merged with Strawberrynet), a subsidiary of Eastern Media International Corporation (2614), reported a consolidated revenue of NT$2.57 billion for the first month of the year, setting a new record for the highest revenue in January, with an annual growth rate of 41% and a profit of NT$164 million. It has shown more than double the growth compared to the NT$71.88 million from same month last year and a single-month EPS of NT$1.61.

January’s revenue reached a record high mainly due to Lunar New Year business opportunities. Since this year’s Lunar New Year is in February, two weeks later than last year’s Lunar New Year, ETMall had been setting out plans to seize the Lunar New Year business opportunities since the end of last year. During the Lunar New Year period, ETMall also launched the “Lunar New Year ESV Item of the Day”, which offered a selection of the most popular products of the year. The promotion lasted from 2/10 (Wed), the day before Lunar New Year’s Eve, to the fourth day of the first Lunar month. The prices are discounted by as much as 55%, setting the record for the lowest prices of the year! Some of these popular promoted items with amazing discounts include “In The Family Probiotics” at the special price of only NT$1,980 (original price NT$2,980), the popular Japanese “Karalla Airfryer” with a maximum 55% discount, as well as special discounted prices for “Huatuo Anniversary Celebration Gift Set”, “BESO Lightweight Walking Shoes”, “Jordan GORE-TEX Jacket” for men and women, and 14 other most popular products of the year. The prices of the ESV products are only announced on the day of sale, so that consumers can fully experience the wonderful surprise of “special value and excellent quality”!

Lunar New Year is a time to pray for wealth and fortune. Since February, ETMall launched the “ETMall Big Bonanza – New Year Lotto” campaign. Simply download the ETMall app, register to become a member, and log in. After you receive ET coins based on the rules and requirements, you can place bets in the “Check-in/Game” page, and you only need 50 ET coins to place a bet on the “ETMall Lotto”. The actual winning numbers and time of the draw will be carried out according to the Taiwan Lottery. From the 10th (Wed) for 12 consecutive days, NT$1 million worth of ETMall shopping vouchers will be drawn every day. If there is no winner on that day, the prize money will be accumulated to the next draw period, and the maximum prize amount can reach NT$12 million. In addition, great discounts to the total value of over NT$50 million will also be given out.

The “ETMall Big Bonanza ★ New Year Lotto” ET coin campaign not only offers a first prize of NT$1 million in shopping vouchers, other prizes include the second prize of NT$500,000 in shopping vouchers, the third prize of a ZWILLING Twin Classic Frying Pan, the fourth prize of a ZWILLING Twin Classic Saucepan + Multipurpose Kitchen Knife Set, the fifth prize of a year’s worth of ETMall Maobao Laundry Detergent, the sixth prize of a year’s worth of ETMall Dandelion Toilet Paper (168 packs), the seventh prize of Eastern Natural Beauty’s Arbutin Brightening Water Sleeping Mask, the eighth prize of Eastern Natural Beauty’s STREMARK Nourishing and Moisturizing Cleanser and Makeup Remover Set, and the ninth prize of 200 ET coins.

Gary Wang, chairman of ETMall, said that more than NT$12.2 billion have been issued since the launch of ET coins, which has led to the positive growth of ETMall members and an average of 300,000 new members per year in 2019 and 2020. The car lucky draw in December last year and the iPhone raffle in January this year both boosted sales by more than 30%. This year, people may have fewer opportunities to go out due to the pandemic, and he hopes that the members can spend more time browsing ETMall and using ET coins to play the lotto when they have free time at home and have a fun Lunar New Year.