The export of agricultural and fishery products has been affected by the pandemic this year. In order to help farmers during this difficult time, ETMall has launched a program called “Eastern Farm” and is working with central and local government officials to promote the direct delivery of premium quality agricultural products from local producers. Miaoli County Mayor Hsu Yao-Chang, the 11th government leader to be invited on the show, joined ETMall this afternoon for the first time to sell export-grade Kyoho Grapes from Zhuolan Township, Miaoli County. The “Eastern Farm – Direct Delivery – Zhuolan Miaoli – Export Grade – In-Season – Kyoho Grapes” comes in two boxes per set, with each box weighing 2 kg, and at the ETMall price of NT$1,050. To contribute to public welfare and support Taiwanese farmers, Chairman Gary Wang of ETMall will also be offering an additional 50% ET coin reward. We welcome all members and friends to tune in to ETMall on channel 47, and the sale will open at 16:40 this afternoon.

The “Eastern Farm – Direct Delivery – Zhuolan Miaoli – Export Grade – In-Season – Kyoho Grapes” are produced in Zhuolan Township of Miaoli County and there is quite a story behind this place! Zhuolan is an important fruit production area in Taiwan, mainly producing four types of fruits, including Asian pears, grapes, star fruits, and kumquats, and is therefore known as the “Kingdom of Fruit”. Among them, the grapes are of the “Kyoho Grape” variety, which were imported from Japan and have been cultivated in the alluvial plain of Da’an River since 1961. All grapes in the area are cultivated in bags that are air-permeable and water-resistant, resulting in fruits that are fresh, safe, healthy, and with a unique flavor. The grapes can be eaten directly without any need of rinsing or soaking.

The grapes that Eastern Farm is recommending to its members this time are Kyoho grapes from the second harvest of winter fruits, and delivered directly from the place of production. The ripe fruit is about the size of a NT$50 coin and is blackish-purple in color. The grape is filled with a high sugar content and low acidity, and is covered with a layer of white film called the “bloom”. Not only does the bloom confirm the quality of the grapes, but it’s also rich in nutrients, including: vitamins C and E, as well as antioxidants such as grape polyphenols, flavonoids, and anthocyanins. When enjoying the grapes, eat the skin together with the bloom to get the full range of nutrients! The “Eastern Farm – Direct Delivery – Zhuolan Miaoli – Export Grade – In-Season – Kyoho Grapes” comes in two boxes per set (2 kg/box), at the ETMall price of NT$1,050, and an additional ET coin reward will also be offered. In addition to the Kyoho grapes from Zhuolan in Miaoli, Eastern Farm will also be offering a range of other promotions. At 15:20 tomorrow afternoon on ETMall channel 34, Changhua County Mayor Wang Hui-Mei will also make her debut as a shopping expert to promote Pearl Guavas from Shetou Township, Changhua County.

ETMall has long supported local quality agricultural products, and Eastern Group mobilized its TV shopping and online shopping channels to stand together with small local farmers and called on its members to show love and take action to give back to farmers regardless of the cost. This year, we are the first to join the national agricultural and fishery products marketing team. With our support, we sold out 1,600 Chiayi Aurora muskmelons, sold 3,500 sets of Taitung atemoya in seconds, sold out 4,000 sets of Tainan Guanmiao pineapples, and sold 8,000 fourfinger threadfins and hybrid giant tiger groupers. We achieved brilliant sales performance each time, and not only have we upheld the spirit of “EHS Select” to look for quality food and ingredients, but we have also assisted farmers in promoting domestic sales and allowing consumers to taste local delicacies again and again. Eastern Farm adheres to the strictest selection and quality control process for the products, all of which are delivered directly from the place of origin to the customer’s home. After the launch of agricultural products, it has been warmly praised and received positive feedback from the majority of ETMall members. Over the years, we have upheld the spirit of “EHS Select” to look for quality products from all over Taiwan. We also hope to lead by example and inspire our peers to also support Taiwan’s local agricultural industry.