The 17th National Brand Yushan Awards were held yesterday evening (Oct. 6), and the final winners were announced. This year, Eastern Group achieved great results, and the subsidiary ET New Media Holdings was awarded the first prize for both Outstanding Enterprise and Most Popular Brand. In addition, ET New Media Holdings and Eastern Natural Beauty also won four categories, garnering the Outstanding Enterprise, Most Popular Brand, and Best Product awards. Gary Wang, president of Eastern Group, said that the Group has been working hard on new media and new retail with the spirit of continuous innovation since its establishment 30 years ago. He is very grateful for the recognition of The National Brand Yushan Awards. At this year’s awards, Eastern Group won a total of six major accolades, and this honor is only possible with the efforts of all employees.
The National Brand Yushan Awards are one of the most authoritative and prestigious corporate awards in Taiwan, which select the most competitive and high-quality Taiwanese enterprises; the awards are equivalent to national-level certification. At yesterday’s awards ceremony, the awards were presented by former Vice President Chen Chien-Jen, Executive Yuan Vice President Shen Jong-Chin, and Minister of the Interior Hsu Kuo-Yung. In his capacity as president of the Eastern Group and chairman of ET New Media Holdings, Gary Wang received the trophies in person.
This year, Eastern Group won six awards in one go: ET New Media Holdings won the 17th National Brand Yushan Award for Outstanding Enterprise and Most Popular Brand, and also won the first prize for Outstanding Enterprise and Most Popular Brand, becoming the first new media company to win the both the first prize and the Most Popular Brand of the National Brand Yushan Awards. Eastern Natural Beauty also received awards for Outstanding Enterprise and Best Product of the National Brand Yushan Awards.
Gary Wang, president of Eastern Group, said that the Group has been working hard on new media and new retail with the spirit of continuous innovation since its establishment 30 years ago. He is very grateful for the recognition of The National Brand Yushan Awards. At this year’s awards, Eastern Group won a total of six major accolades, and this honor is only possible with the efforts of all employees. In addition to Outstanding Enterprise and Most Popular Brand of the National Brand Yushan Awards, ETtoday also won the national first prize, which only 10% of the enterprises have the honor of receiving. In fact, ETtoday has won many recognitions this year. According to the Digital News Report published by the Reuters Institute for the Study of Journalism, University of Oxford, ETtoday was ranked first place in Taiwan for “online media usage" and “online media trust" thanks to the enthusiastic support of 19.7 million followers.
According to Mel Chen, general manager of ET New Media Holdings, the company has always encouraged positive innovation and courageous action by “breaking the rules and acting fast". On the eve of ETtoday’s 9th birthday in November, receiving the National Brand Yushan Award was the best birthday gift ever; this award is the result of the hard work of all our employees. In addition, we would like to thank our followers for their support. This also confirms that ET New Media Holdings is already the No. 1 in new media. In the future, we will continue to strive for better news content, videos, and services to bring higher-quality content and experiences to the public.
Besides these accolades, Eastern Natural Beauty—founded 49 years ago—also won two Yushan awards. Eastern Natural Beauty is committed to the philosophy of “People, Evidence, and Science as Proof". Members of the product R&D consultant team consist in experts who obtained their doctoral degree from Harvard, National Taiwan University, National Cheng Kung University, and Hungkuang University. Gary Wang, president of Eastern Group, has reinforced the spirit and high standards of EHS Select by insisting on trying out the products in person, as well as requiring that each product be tested by more than a hundred people before its marketing to ensure that it is of the highest quality. Not only has the Eastern Natural Beauty brand received the recognition of the medical and academic circles; the company was also awarded the Outstanding Enterprise Yushan award. In addition, the Eastern Natural Beauty product Probiotics for Intensive Care won the Best Product Award. The probiotics product is taken orally to help with outward appearance, looking after the consumer’s beauty and health by ensuring good gut health that in turn leads to healthy skin.
According to Eastern Natural Beauty, it has always been committed to the research and development and marketing of natural skincare and beauty products as well as health supplements. In addition to this, the company also repays society by caring for the frontline healthcare workers and donated over NT$30 million’s worth of STREMARK Moisturizing & Soothing High Performance Extract during the COVID-19 pandemic to protect medical personnel’s skin under the masks. To care for more women who care about their beauty, Eastern Natural Beauty invested NT$50 million to build the highest-standard biotechnology research and development center in Asia, and it also counts with a formidable team of experts who obtained their doctoral degree from Harvard, National Taiwan University, National Cheng Kung University, and Hungkuang University. Consultant industry-academia summits are held periodically, where top consultants and experts from various fields meet with Eastern Natural Beauty to discuss and refine our products, technology, and services.