New Taipei City Mayor Hou Yu-Ih and Eastern President Gary Wang Opening the Sale Together for the First Time 3000 Kg of “Jinshan No.66 Organic Red Sweet Potato” Sold Out in Seconds

The export of agricultural and fishery products has been affected by the pandemic this year. In order to help farmers during this difficult time, ETMall has launched a program called “Eastern Farm” and is working with central and local government officials to promote the direct delivery of premium quality agricultural products from local producers. New Taipei City Mayor Hou Yu-Ih, the 10th governor to be invited on the show, joined ETMall this afternoon (30th) to sell Tainong No. 66 Organic Red Sweet Potatoes from Jinshan, New Taipei City. Gary Wang, president of Eastern Group also came to offer his support by joining Mayor Hou for the first time and offered an extra 50% ET coin reward. Under the call for support of Hou and Wang to “love small farmers”, the No. 66 Organic Red Sweet Potatoes from Jinshan were sold out within 40 minutes and bought by the enthusiastic members of ETMall, with a total of 3,000 kg or 15,000 organic red sweet potatoes sold.

Mayor Hou Yu-Ih shared on the show that eating sweet potatoes always brought back childhood memories because rice was expensive when he was young, so grated sweet potato was often a substitute for rice. Gary Wang, president of Eastern Group, said that since he works 17 to 18 hours a day because of his job, so he eats sweet potatoes twice a week in order to supplement his nutrition and keep his body healthy. The two of them even ate a sweet potato together, breaking it in half to share with each other to show their friendship, and to promote the healthy, nutritious, and delicious Jinshan sweet potatoes. Well-known celebrity chef A-Fang also appeared on the show and said that her whole family loves to eat the super-healthy No. 66 Red Sweet Potato because it has the highest concentration of beta-carotene, which is not only good for their eyesight but also immunity.

New Taipei City Mayor Hou Yu-Ih said that he is grateful to ETMall for providing this speedy e-commerce platform that allows New Taipei City to sell its three healthy treasures – sweet potatoes, yams, and green bamboo shoots, so that health-conscious citizens can have immediate access to these products whenever they want. He took this opportunity to express his gratitude to ETMall for their welfare promotion activities for the physically and mentally disadvantaged groups of New Taipei City. He also gave a special thanks to President Gary Wang and ETMall members for giving their love and support to the farmers in New Taipei City.

ETMall has long supported local quality agricultural products, and the Eastern Group mobilized its TV shopping and online shopping channels to stand together with small local farmers and called on its members to show love and take action to give back to farmers regardless of the cost. This year, we are the first to join the national agricultural and fishery products marketing team. With our support, we sold out 1,600 Chiayi Aurora muskmelons, sold 3,500 sets of Taitung atemoya in seconds, sold out 4,000 sets of Tainan Guanmiao pineapples, and sold 8,000 fourfinger threadfins and hybrid giant tiger groupers, achieving brilliant sales performance each time.