The Mid-Autumn Festival is approaching, and besides moon cakes, fresh fish gift boxes are also one of the top gift choices! Seafood from Penghu is well-known far and wide. In order to promote the Penghu Seafood-certified hybrid giant tiger grouper across Taiwan and provide more diverse ways to taste Penghu seafood. ETMall invited Lai Feng-Wei, the mayor of Penghu County, to become a one-day store manager. It was his first time on the ETMall shopping program, and together with Director-General Chang Chih-Sheng of the Fisheries Agency and Director Tsai Yueh-Chiao of the Penghu Fishermen’s Association, they formed an effective team to promote large hybrid giant tiger grouper fillet gift boxes for the Mid-Autumn Festival. The gift boxes contain 6 packs of fillets, 2 packs of cubed fish head, 1 pack of fish bones, and 1 pack of fish collar, available for the Eastern price of NT$1,680 (offering a 33% discount with a market price of NT$2500). Director-General Chang Chih-Sheng, Mayor Lai Feng-Wei, and Director Tsai Yueh-Chiao enthusiastically promoted the fish gift box, and they not only personally fried the fish on the show, but also warmly praised the Penghu hybrid giant tiger grouper for its tastiness and nutritional content. During the show, 150 fish (1500 fillets) at 5 kg per fish, or a total of 750 kg were sold within seconds. ETMall would like everyone to be able to enjoy Penghu’s premium seafood at home, and in the post-pandemic era, not only let consumers make purchases happily, but also eat with peace-of-mind!
Chang Chih-Sheng, Director-General of the Fisheries Agency, Council of Agriculture, mentioned: “Surrounded by the sea, Penghu has the purest seawater and natural marine environment, which nurtures healthy and unpolluted quality fishery products, while the salinity of the seawater is among the best in the waters of the Asian region. The Penghu hybrid giant tiger grouper only feeds on natural fish and shrimps, so it is comparable to the high quality of wild groupers. The texture of the hybrid giant tiger grouper is similar to the firm mouthfeel of the giant grouper and the delicate flesh of the tiger grouper. The fish contains high-quality protein, collagen, different vitamins and minerals, and other nutrients that are easy for the human body to digest and absorb. So it is perfect as a source of nutrition for the whole family. I would like to thank Eastern Farm for their long-term support of the local fishermen and fishery products in Taiwan. Consumers are welcome to buy as much as they can to care for their own and their family’s health!”
Lai Feng-Wei, mayor of Penghu County, said, “in recent years, the Penghu County Government has been actively promoting the Penghu Seafood certification label. The aquaculture-produced fish from Penghu grew up in this pure and unpolluted sea, and are fed with a variety of fish. After many levels of inspection, the taste and freshness is comparable to fish caught in the wild. In particular, the hybrid giant tiger grouper are the most popular with consumers as the flesh under the colorful exterior is extremely delicate yet firm, and contains no fine bones. It is suitable for children and the elderly, and it is also a top health food ingredient. In addition, the fish skin is thick and rich in gelatin, which makes it suitable for steaming, cooking in soup, or shabu-shabu. The fish only requires simple preparation to deliver a delicious and unforgettable taste. ETMall has collaborated with local fishermen groups on many occasions and calls on consumers to show their love and support for Taiwan’s quality agricultural and fishery industries. ETMall has promoted the integration of domestic agricultural and fishery products with multi-platform marketing, starting with direct delivery from the place of origin to the customer’s home. After the launch, it has been highly praised and received positive feedback from members of the public. “EHS Select” seeks out quality products from all over Taiwan, and at the same time, we hope to lead by example and inspire our peers to also support Taiwan’s local agricultural industry.”
Gary Wang, president of the Eastern Group, pointed out, “ETMall has long supported local quality agricultural products, and the Group mobilized its TV shopping and online shopping channels to stand together with small local farmers and called on its members to show love and take action to give back to farmers regardless of the cost. This year, we are the first to join the national agricultural and fishery products marketing team. With our support, we sold out 1,600 Chiayi Aurora muskmelons, sold 3,500 sets of Taitung atemoya in seconds, sold out 4,000 sets of Tainan Guanmiao pineapples, and sold 8,000 fourfinger threadfins and hybrid giant tiger groupers. We achieved brilliant sales performance each time, and not only have we upheld the spirit of “EHS Select” to look for quality food and ingredients, but we have also assisted farmers in promoting domestic sales and allowing consumers to taste local delicacies again and again. Eastern Farm adheres to the strictest selection and quality control process for the products, all of which are delivered directly from the place of origin to the customer’s home. After the launch of agricultural products, it has been warmly praised and received positive feedback from the majority of ETMall members. Over the years, we have upheld the spirit of “EHS Select” to look for quality products from all over Taiwan. We also hope to lead by example and inspire our peers to also support Taiwan’s local agricultural industry.