“The best service is when customers can feel the warmth”. The list of corporate award recipients of the annual “Best Service in Taiwan” appraisal event has been announced, and ETMall’s high-quality service and brand trustworthiness have once again been recognized as we won the Large Online Shopping Platform Gold Medal Award for the fourth consecutive year. At the award presentation ceremony held at Grand Hyatt Taipei on the 28th, Chairman Gary Wang of ETMall attended in person . In addition to thanking the judges for their affirmation, Gary Wang stated that “we are focused on the rights of the consumers, we will not forget our original goal and will continue to accompany the consumers happily into the future.”

In spite of the fierce competition in Taiwan’s online retail environment, ETMall has been able to achieve steady and continuous growth in revenue despite the turbulent environment in the first half of 2020. The brand has earned the trust of consumers with its warm and caring services. The brand is so trusted by consumers that we won the Gold Medal Award for service for four consecutive years and we are the only large shopping platform to have won the award. It is really encouraging to continue to receive positive feedback on our services. Gary Wang, chairman of ETMall, said, “Since the establishment of ETMall 21 years ago, we have always provided the best service to consumers and satisfied their needs. This has always been the unchanging business goal of Eastern. It is our responsibility to protect consumers, but the most important thing is to thank our over 9 million members for their unwavering love and support across the years, which is why we have won the award for the fourth year in a row.”

According to Gary Wang, chairman of ETMall, since the founding of ETMall in 1999, it has been providing heartwarming services for 21 years and has become the brand most trusted by consumers. We have expanded from TV to more than 10 different distribution channels, such as MOD, internet, and app, as well as incorporated Strawberrynet and social e-commerce into international markets, integrating online shopping and offline services with the Group’s directly-operated stores. Under the transformation and innovation of the industry, ETMall is now not only a shopping channel, but also a brand committed to EHS Select’s strict selection criteria that only provides premium products to consumers.

“The Best Service in Taiwan” has entered its ninth year. Despite the fact that the pandemic has hit the service industry hard this year, the audit team has seen that the service industry in Taiwan has shown amazing resilience and positive attitude, and has found a balance between quality and pandemic prevention to effectively implement measures. This time, the main theme of the review was “Battle against the Pandemic”, and a total of 1,239 mystery shoppers were dispatched to conduct an in-depth survey on consumption experience across 30 industries, 345 enterprises, and 413 stores in Taiwan, with more than 2,000 service personnel audited. In the end, the Corporate Gold Medal Award was presented to 30 businesses in various sectors, and two special awards were given to selected businesses, including the “Best Customer Service Center Award” and “Innovative Technology Service Award”, and 30 Outstanding Service Leaders were also awarded.

Eastern has also long provided assistance and care to remote rural areas and disadvantaged groups. We are committed to incorporating philanthropy and service in order to fulfill our corporate social responsibility. We have sponsored children in remote rural areas, provided care to senior citizens, and provided assistance to small local farmers over the last 20 years. During the pandemic, we have assisted the Council of Agriculture and the counties and cities across Taiwan to promote agricultural products, as well as increased the ET coin reward with no regard to the cost. Each sales event has received extremely positive feedback and high praise. From the sale of 360,000 Hsinchu tankans, over 17,000 Yunlin cabbages sold in 40 minutes, 3,500 sets of atemoyas, the “Emerald of Taitung” sold within seconds, 4,000 sets of Tainan Guanmiao Golden Diamond pineapples being fully sold out, to selling out 1,600 Chiayi Aurora Muskmelons in its opening sale and selling 2,500 Hualien Fenglin President Watermelons, we achieved excellent sales performance and also led the trend of integrating domestic agricultural products with multi-platform marketing. Chairman Gary Wang said that ETMall will fulfill its corporate social responsibility so that love and care will continue to flow without interruption. ETMall will continue to care for every consumer and take on the corporate social responsibility of “giving back to society in return for the things that we take from society”, and continue to provide even more and better services to the consumers in order to create the most caring shopping platform. We will give our most caring support and continue to act with love.