ETMall, a subsidiary of Eastern Media International Corporation (2614), reported good performance for June, with a monthly revenue of NT$1.69 billion and an annual growth rate of 21.5%. In the first half of the year, due to the impact of the macro environment, the change in people’s consumption habits, and the rising popularity of a stay-at-home economy, the number of valid orders on ETMall from January to June exceeded 6.42 million, a 13% growth compared to last year, and the accumulated turnover reached NT$10.1 billion, representing an annual growth rate of 18%. Revenue from food and health supplements has grown the most, with health supplement revenue increasing by 35% and food revenue growing by 30%. According to Gary Wang, president of Eastern Group, the post-pandemic era is approaching, and ETMall will also leverage the Group’s resources to strengthen online and offline integration to build the Eastern ecosystem. In terms of products, it will focus on product differentiation strategies and will form alliances with well-known brands such as A-Yi Abalone, Hoyii Group, Evergreen Sky Catering Corporation, Regent Hotel Group, and Din Tai Fung to provide even more and better products and services to all members and move towards the global market.

In June, the ETMall mid-year promotion celebration drove the overall revenue growth for all channels, with beauty and cosmetics, health supplements, and food showing the greatest growth. The sales of beauty and cosmetic products in June increased by 41%, health supplement products increased by 32%, and food products increased by 18%. In addition, the mid-year promotion celebration also saw consumers scouting for bargains for high value items such as boutique products and collectibles, showing a 122% growth higher compared to the same period last year! In 2020, due to the rise of health awareness across the country, purchases of health supplements on ETMall increased greatly. The number of valid orders for health supplements in the first half of the year from January to June exceeded 1.3 million, which is a 31% growth compared with the same period last year. Products such as Huatuo Ostrich Turtle Deer Essence, lutein, and calcium tablets were particularly popular with consumers. In the food category, the best-selling products include the Palace Secret Recipe Pickled Plum Tea, Regent Hotel five-star braised beef noodle soup, and the Fish Season Premium Norwegian Salmon.

To ensure that health supplements did not take up the top spot in the first half of the year, ETMall aimed for the “stay-at-home food business opportunities” and focused on product differentiation strategies. ETMall entered into cross-industry cooperation with the five-star Regent Hotel, three-Michelin-starred A-Yi Abalone, Din Tai Fung, Evergreen Sky Catering Corporation, and Michelin-starred “Tim Ho Wan” and “Hawker Chan Taiwan” under Hoyii Group. This move set in motion the digital transformation of fine dining with the launch of EHS Select Premium Dining. In particular, the EHS Select Regent Hotel Braised Beef Noodle Set has been very well received by consumers since its launch in May, with more than 15,000 sets (a total of more than 150,000 bowls) sold in two months, equivalent to the height of 6.8 Taipei 101 Buildings stacked on top of each other. By selling exclusive self operated products through its various channels, Eastern not only collaborates with famous food and beverage brands and enterprises to expand new sales channels and increase performance, but also reaches out to different consumer groups and stimulates the consumer spending in physical stores. Furthermore, through the convenient and comfortable ETMall shopping experience, consumers in physical stores are diverted to online shopping platforms to achieve an overall win-win situation.

ETMall is deeply committed to helping local industries and will continue to fulfill our corporate social responsibility and help store owners to develop virtual channels for better business opportunities. We will provide more high-quality and diversified products to our members to create a win-win situation and continue to create the “most caring” platform. ETMall has been managed with care for many years and we have always pursued innovation and change. What remains unchanged is our commitment to our products and service. We uphold the spirit of “EHS Select” and adhere to the strictest selection and quality control process for all products. In order to take on the role as a gate-keeper for the consumers’ rights and interests, we view everything from the standpoint of the customers and strive to meet the needs of customers, so that consumers can enjoy the most pleasant and comfortable shopping experience from ordering to receiving the delivery.