The second Taichung Shopping Festival will be held in July, and ETMall was the first to respond to the Taichung City Government today (6/12) by selling the “Taichung Agricultural Product Gift Pack”, which includes a selection of eight popular products from three major farmers’ associations, namely Wuqi, Longjing, and Xinshe. Lu Shiow-Yen, mayor of Taichung City, also joined the ETMall infomercial in person and became a shopping expert for the day, promoting the top local agricultural products of Taichung together with the directors of the three farmer’s associations. In response to the shopping festival, Chairman Gary Wang of ETMall and Mayor Lu Shiow-Yen have joined hands to help stimulate the economy of Taiwan. Gary Wang announced that there would be an additional 20% ET coin reward, encouraging all members to spend and save the economy, as well as enjoy the healthy and tasty high-quality local produce of Taichung. ETMall’s “Taichung Agricultural Product Gift Pack” included eight carefully selected agricultural products, and each set was available for the special ETMall price of NT$950. These gift packs were wildly popular as they offered a wide selection of products and were great value for money. A large number of orders poured in as soon as the sale opened, and 1,000 sets were sold in 40 minutes. This served as a testament to EHS Select’s outstanding results and good reputation when it comes to the selection of high-quality produce.
In response to the Taichung Shopping Festival 2020, ETMall specially planned a “Taichung Zone” to match the six themes of the festival, such as Limited-Time Selection, Travel and Tourism, Popular Dining, and Seasonal Quality Agricultural Produce. Lu Shiow-Yen, mayor of Taichung City, also joined the ETMall infomercial in person and became a shopping expert for the day, promoting the top local agricultural products of Taichung together with the directors of the Wuqi, Longjing, and Xinshe farmer’s associations. They not only enjoyed the delicious food, but also generously shared tasty tips on Taichung’s agricultural specialties. The lively atmosphere encouraged people to spend, resulting in a huge influx of orders, with 1,000 sets selling out in just 40 minutes. Mayor Lu Shiow-Yen said that Taichung’s pleasant climate and pristine natural environment have enabled the production of many high-quality specialty agricultural produce. She also thanked ETMall for tirelessly promoting Taichung’s agricultural products, letting all consumers in Taiwan experience the top-quality produce for themselves.
ETMall selected classic agricultural products from the mountain and coastal regions of Taichung, including the most popular products of the Wuqi, Longjing, and Xinshe farmers’ associations. Wuqi is one of the four major coastal towns in central Taiwan, with rice as the main crop of the region. Wuqi Farmers’ Association is promoting its Gold and Purple Yam Brown Rice Bran, which contains vitamin B complex and many trace minerals that can help enhance metabolism. Longjing Farmers’ Association is promoting a collagen drink, the “Soybean Tremella Suciformis Soup”, which is rich in polysaccharides, collagen, and dietary fiber, making it an ideal choice for maintaining a healthy lifestyle. The Xinshe area, surrounded by green mountains and blue water, is famous for its fresh and delicious shiitake mushrooms, and has been lauded as the “Homeland of Shiitake Mushrooms”. ETMall selected the Shiitake Mushroom Noodles and Shiitake Mushroom Crisps, which contain no added preservatives, so consumers can enjoy the fresh and rich flavor of the shiitake mushrooms.
ETMall supports local small farmers, spares no effort when providing care to disadvantaged people, and has worked with local farmers on many occasions. It called on its members to show their love to help those in need and support high-quality agricultural products from Taiwan. From the sale of 360,000 Hsinchu tankans, 17,000 Yunlin cabbages sold in 40 minutes, 3,500 sets of atemoyas, the “Emerald of Taitung” sold within seconds, 4,000 sets of Tainan Guanmiao Golden Diamond pineapples being fully sold out on the day, to selling out 1,600 Chiayi Aurora Muskmelons in its opening sale, selling 2,500 Hualien Fenglin President Watermelons, and selling out 2,000 sets of Kaohsiung Dashu jade purse lychees. Our excellent sales performance has received high praise and positive feedback on every occasion, and also led the trend of integrating domestic agricultural products with multi-platform marketing. ETMall adheres to the strictest selection and quality control process for all products, which are delivered directly from the place of origin to the customer’s home. After the launch of agricultural products, it has been highly praised and received positive feedback from the majority of ETMall members. Over the years, we have upheld the spirit of “EHS Select” to look for quality products from all over Taiwan. We also hope to lead by example and inspire our peers to also support Taiwan’s local agricultural industry.