With nearly 50 years of history, Eastern Natural Beauty has won three categories under the Asia Pacific Health and Biotechnology Awards today (5/28) by adhering to the brand spirit of “People, Evidence, and Science as Proof”. These categories include: the “Excellence in Industry Pioneering Award” for the brand and the “Excellence in Quality Award” for two products. Gary Wang, president of Eastern Group, attended the ceremony in person to receive the award, emphasizing that Eastern Natural Beauty will continue to invest in research and development, pursue excellence, and become the top cosmetic biotechnology brand for Chinese-speaking populations!
The 2020 Asia Pacific Health and Biotechnology Awards ceremony was held on the 28th. David Wang, chairman of the organizer Taipei Biotechnology Service and Business Trade Association, pointed out that there were more than 50 companies competing against each other this year. A professional panel of judges, comprised of over 20 experts and scholars, unanimously affirmed the outstanding development and product quality of Eastern Natural Beauty, and gave it the highest marks after their evaluation. The Eastern Natural Beauty brand won the “Excellence in Industry Pioneering Award”, while the two products, Eastern Natural Beauty NB-1 Peptide Elastin Restorative Eye Creme and STREMARK Emollient Cream, won the “Excellence in Quality Award”. Eastern Natural Beauty won the highest number of awards among all the applicants, and can be said to be the “biggest winner” of the event.
In his speech, Gary Wang pointed out that since the establishment of Natural Beauty by Dr. Tsai Yin-ping in 1972, the company has been committed to the philosophy of “Natural Beauty” and the spirit of “People, Evidence, and Science as Proof”, and continues to research and develop high-end natural products as well as unique beauty techniques, which are well received by consumers in both Taiwan and China. Since the acquisition of Natural Beauty by Eastern in 2018, it has also invested the entire Group’s resources to enhance brand development, with the goal of becoming the top cosmetic biotechnology brand in the Chinese-speaking markets. In addition to the NT$50 million investment in the Eastern Natural Beauty Biotech R&D Center, Eastern Natural Beauty is also planning to greatly expand its market coverage this year. The company is aiming to invest NT$3 billion to open 100-150 directly-operated stores and fully integrate the online and offline sales channels, in order to upgrade Eastern Natural Beauty to an international beauty and skincare brand. By expanding the overall coverage of the domestic beauty industry, the company can increase its visibility on the international stage and gain more market opportunities. With more than two million member transactions every year, including more than 400,000 core members, Eastern has created excellent sales results through big data analysis and using telemarketing to gain the love and support of its members. It has proactively adopted giveaways and customer experiences to engage in in-depth communication with its members through the strategy of “experience is the best marketing”, successfully directing customers to Natural Beauty’s directly-operated stores or franchised stores. Eastern also has the strong advantage of Strawberrynet, a vertical international beauty e-commerce company. Eastern Natural Beauty will expand through Strawberrynet to 210 countries worldwide in the future.
Gary Wang further pointed out that Eastern’s 2018 acquisition of Natural Beauty helped the company gain a consolidated revenue of NT$1.45 billion for the year, of which revenue in the Taiwan market accounted for NT$280 million. Eastern Group leveraged its media and retail advantages to actively enhance brand awareness and to reach a wider audience. In addition, on the basis of more than 9 million non-duplicated members, the company used big data analysis technology and precision marketing for the online and offline multi-channel sales strategy to become effective, and succeeded in generating NT$580 million in revenue in Taiwan in 2019, representing a doubling of growth over 2018. Consolidated revenue in 2019 reached NT$1.82 billion, showing an annual growth of 25.7%, which is significantly higher than Eastern’s main competitors: Chlitina (12.2%) and Jourdeness (4.6%). In the face of the COVID-19 pandemic threat in 2020, Eastern Natural Beauty has made good use of its strategy, and its performance has surged against all odds. Compared to other beauty and SPA industry peers, which have generally declined by 2% to 40%, the performance of Eastern Natural Beauty has grown by more than 20% from January to April this year. The company will continue to strive for the global revenue target of NT$2.7 billion and Taiwan’s revenue target of NT$800 million.
In addition to an investment of NT$50 million to build the highest standard biotechnology research and development center in Asia, Eastern Natural Beauty also has a formidable team of consultants consisting of doctoral-level experts and scholars from Harvard, NTU, National Cheng Kung University, and Hungkuang University. Together with the unique skin monitoring theory, as well as long-term experience from the examining skin for nearly 50 years, product safety and effects have been greatly enhanced and show outstanding results, which can act as a model example for the industry.
The two products that received the Excellence in Quality Award are:
(1) NB-1 Peptide Elastin Restorative Eye Creme: it can penetrate deep into the skin to replenish energy, revitalize the skin from the inside out, and unleash a luminous, translucent, crystal-clear radiance.
(2) STREMARK Emollient Cream: The cream can be applied for post-operative redness, or skin allergies caused by seasonal changes or wearing a mask for extended periods of time. It does not contain the steroids found in general dermatology medication, but delivers a better effect and will not stress the skin. It can even be used on dry, flaky skin and even on extremely sensitive skin caused by aesthetics medical treatment. Long-term use can help the skin gradually regain its health.
For 50 years since its establishment, Eastern Natural Beauty has received much attention and praise from all sectors, and has won many awards both at home and abroad. In 2019, Eastern Natural Beauty Hydrating Radiant Essence won the FASHION GUIDE Expert Field Test and Evaluation Certification; in 2019, the company was the recipient of the 24th China Good Brand Award at the China International Beauty Expo; in 2019, Rose Lin, CEO of Eastern Natural Beauty, was appointed the Vice Chairman of the 24th China International Beauty Expo Brand Alliance; in 2019, Eastern Natural Beauty was named the “Most Influential Spa & Wellness Center” at the China Beauty Expo Awards; recipient of the “2019 Greater China Outstanding Enterprise Award” by the International Aesthetics Chambers of Commerce (INTACC); in 2018, rated as “2018 Online Influencer Chain Brand – Recommended Chain and Franchise Brand” by the Global Franchise Network; and in 2018, awarded “2018 Top 10 Trusted Brands in China’s Nutrition and Health Industry” by the China Health Care Association.