The COVID-19 pandemic has impacted the world and nurses are on the forefront of pandemic prevention efforts to safeguard our health and homeland. Eastern Group has long been devoted to public welfare and cares for the hardworking frontline nursing personnel through its commitment to its corporate social responsibility of “giving back to society in return for the things that we take from society”, and continues to monitor the development of the pandemic. This year’s International Nurses Day (12th) happened to coincide with the 200th birthday of Florence Nightingale. In solidarity with the Taiwan Union of Nurses Association (TUNA), ETMall specially invited eight shopping experts, including Sasa, Austin, Janice, Barry, Yi-Chun, Hsing-Ya, Yu-Shuang, and Chien-Hui, to record a thank-you video and dedicated it to these heroes of the Taiwanese people! Gary Wang, chairman of ETMall, expressed his heartfelt thanks to the nursing staff for their selfless dedication and contribution, from pandemic prevention to patient care, which helped the people across Taiwan to survive these difficult times. ETMall also continues to care for healthcare workers through practical actions, and will continue to act with love during the pandemic period.
May 12th was International Nurses Day, as well as the 200th birthday of Florence Nightingale, the pioneer of modern nursing. However, due to the impact of the COVID-19 pandemic, nurses across the world have thrown themselves into this battle against the virus. The spirit of Florence Nightingale was transformed into practical actions. These nursing staff have used their love to care for and ease the pain and suffering of the patients and their families. Although International Nurses Day 2020 could not be widely celebrated due to the pandemic, in solidarity with the Taiwan Union of Nurses Association (TUNA), ETMall specially invited eight shopping experts to record a thank-you video, using the simple but heartfelt applause to show our gratitude and encouragement to the frontline nursing personnel. Kao Ching-chiu, chairman of TUNA, expressed her gratitude to ETMall for joining the celebration for nurses in this event. She is proud of the nursing staff and feels honored by their tireless dedication in taking care of COVID-19 patients during this period.
As a token of our appreciation for the dedicated frontline nursing personnel, ETMall launched a limited-time promotion campaign on the May 12th International Nurses Day. Healthcare workers were able to enjoy a 10% discount via TV shopping on selected products, such as Taiyen Medecura Advanced Super Revitalizing Cream, Huatuo Ganoderma Turtle Deer Horn, and I-Charming Viqua Set. ETMall also launched a buy-one-get-one-free promotion for Formosa Biomedical Adults Lutein Complex (60 capsules) and Good Life Noni Drink (600 ml). In addition, International Nurses Day limited-time offers were also available for health food products such as probiotics, chicken essence, and vitamin B-complex. In addition to standing together with healthcare workers in fighting the pandemic, Eastern has also called on all its members to show their love and support by taking practical action. From now on, for every purchase of the “Eastern Natural Beauty STREMARK Moisturizing & Soothing High Performance Extract” set, Eastern Natural Beauty will donate a bottle of “STREMARK Moisturizing & Soothing High Performance Extract”. Any healthcare personnel can simply go to the “ETMall Shopping” Facebook page and leave the comment “Keep Fighting, Epidemic Prevention Personnel!” to choose one of two free gifts – “STREMARK Moisturizing & Soothing High Performance Extract” or the anti-sensitivity and repair must-have “Charming Cream”.
ETMall has long been devoted to public welfare and caring for frontline healthcare workers. During the pandemic, ETMall partnered with the Council of Agriculture to purchase fresh Yanchao pearl guavas from Kaohsiung to donate to all staff members of the New Taipei City Hospital, Shuang-Ho Hospital of the Ministry of Health and Welfare, and the Taipei Medical University Hospital. The telemarketing team also donated best-selling health supplements and skincare products to the value of NT$12.16 million to Taiwan’s healthcare workers, police, firefighters, and vaccine research and development team. Eastern Natural Beauty also donated 10,000 bottles of medical-grade skincare product “STREMARK Moisturizing & Soothing High Performance Extract”, worth over NT$30 million, as a sign of appreciation to the frontline healthcare workers, police, and firefighters. Chairman Gary Wang said that ETMall will fulfill its corporate social responsibility so that love and care will continue to flow without interruption. ETMall will continue to care for every consumer and take on the corporate social responsibility of “giving back to society in return for the things that we take from society”, and continue to provide even more and better services to the consumers in order to create the most caring shopping platform. We will give our most caring support and continue to act with love.