The COVID-19 pandemic has affected all industries and the tourism industry has been particularly hard hit. Tayih Landis Hotel in Tainan has decided to cease operations at the end of June, while tourism industry leader, Lion Travel, will begin to sell meal boxes. Gary Wang, president of Eastern Group, was very disheartened to see the impact of the pandemic on the livelihood of tens of thousands of people, and he announced that Eastern Group will recruit 500 new employees, especially those with hotel, department store, and large restaurant management experiences. The company is ready to offer annual salaries ranging in the millions of Taiwanese dollars to talented individuals to join Eastern Natural Beauty, transform the beauty industry together, and build the No.1 beauty biotech brand in the Chinese-speaking region!

In 2018, since Eastern Group acquired Natural Beauty, a brand with nearly 50 years of history, it has been expanding actively and ambitiously. In addition to spending NT$50 million to build Eastern Natural Beauty’s Shenkeng biotech center, inviting professors and experts to join the consultancy team to improve product quality, and continuously expanding its stores, it has grown from two directly-operated stores at the time of the takeover to nine stores, and aims to reach twenty stores this year.

With the overall beauty industry being affected by the COVID-19 pandemic, Eastern Natural Beauty has won the trust of consumers with its highest standards for pandemic prevention. In addition, performance has improved against the downward market trend through effective strategies such as the video campaign with the personal testimonial given by the Group president, Gary Wang, as well as by offering discounts to 500 employees, friends and relatives to experience the service in its stores. Gary Wang pointed out that Eastern Natural Beauty currently has a serious shortage of management professionals. Seeing the impact of the pandemic on the tourism industry and department stores, for example, 251 people becoming unemployed en masse due to the closure of Tayih Landis Hotel in Tainan, and many travel agency employees also facing unemployment, he was very saddened and disheartened. To improve this situation, Eastern Natural Beauty will begin a large recruitment campaign to welcome talent and will offer annual salaries ranging in the millions of Taiwanese dollars.

Eastern Natural Beauty has a complete education and training system, and provides education and training centers and high-quality staff dormitories in northern, central, and southern Taiwan. In addition, it has teaching collaborations with universities and colleges such as Shih Hsin University, Hsing Wu University, Chihlee University of Technology, and Hungkuang University, so the company offers better salaries and bonuses than others in the industry. Furthermore, because the Group also owns ETtoday Pets and insurance companies, employees are able to bring their pets to work on the third Friday of every month, while group insurance benefits are also better than those provided by industry peers. Eastern Natural Beauty wants employees to work in a safe and secure environment. Gary Wang said that just like when Eastern joined the cable TV industry and totally transformed the private TV station sector back in the days, Eastern will now manage Eastern Natural Beauty to the highest standards and completely revolutionize the beauty industry, and become the No.1 beauty technology brand in the Chinese-speaking region.

In addition to Eastern Natural Beauty, Eastern Group subsidiaries also include ETMall, ETtoday, Eastern Global New Network Marketing (Eckare), and ETtoday Pets. These companies are all looking for candidates with over five years of experience in the management of star-graded hotels, retail services, and department stores. Up to 500 people will be recruited and salaries will range in the millions for management-level personnel. Junior-level personnel, such as beauticians, brick-and-mortar store management, and e-commerce talents are also welcome to join Eastern’s Happy Enterprise and aim for high salaries. Join Eastern