The COVID-19 pandemic has spread to numerous countries, causing a major global impact. In order to show respect to Chen Shih-chung, Minister of Health and Welfare, and the frontline healthcare workers, police, and firefighters combating COVID-19, President Gary Wang said that with Eastern Group as a public welfare leader, this time, he has given special instruction to Eastern Natural Beauty to donate pandemic prevention gifts. The current best-selling skincare product on the platform has been selected, and President Wang personally announced today (4/9) that “Eastern Natural Beauty – STREMARK Moisturizing & Soothing High Performance Extract”, with a total worth over NT$30 million, will be donated to care for the hardworking healthcare workers. A certificate of appreciation was presented by Chairman Kao Ching-chiu of the Taiwan Union of Nurses Association (TUNA), to accept the donation on behalf of all healthcare professionals in Taiwan.
Gary Wang, president of Eastern Group, said: “The COVID-19 pandemic has brought about worldwide changes. All industries have been seriously affected and everyone is experiencing a difficult time, but the hardest working are the healthcare workers who are always on the frontline fighting against the virus. They are the most dedicated heroes against the pandemic. I was saddened by the pictures of many healthcare and medical personnel whose faces bore deep marks from long-term wearing of masks, and they looked absolutely exhausted. As the corporate social responsibility of Eastern Natural Beauty, we are providing the best and highest-quality MIT skincare products to our frontline healthcare workers free of charge. We hope that they can be assured that the care of their skin is in the good hands of Eastern Natural Beauty.”
Chairman Kao Ching-chiu said: “President Gary Wang has always been dedicated to public welfare and has contributed a lot to helping the disadvantaged in society. During this difficult time of the pandemic, Eastern Group has generously donated 10,000 bottles of high-quality MIT “Eastern Group – STREMARK Moisturizing & Soothing High Performance Extract” to the frontline healthcare workers, we are certain that they will feel very touched when they receive this heartwarming gift.”
Rose Lin, CEO of Eastern Natural Beauty, said: “With the fluctuating weather, the skin is already prone to instability and even redness due to environmental changes. Our hardworking female frontline healthcare personnel need extra care for their skin due to the long-term wearing of face masks and layers of air-tight protective gear due to their work. Eastern Natural Beauty specially selected the medical-grade postoperative repair ‘Eastern Natural Beauty – STREMARK Moisturizing & Soothing High Performance Extract’ to give to the frontline pandemic-prevention healthcare workers for free, showing our appreciation for the hardworking healthcare personnel, police, firefighters.” “Eastern Natural Beauty – STREMARK Moisturizing & Soothing High Performance Extract” contains EGF, Ceramide, Hyaluronic Acid, Lavender, Calendula, Chamomile, Aloe Vera and other precious botanical extracts, which can help with the long-term retention of moisture. The Extract is extremely moisturizing, with skin soothing and repairing properties, enabling the skin to be cared for and revitalized from deep within. It can also accelerate the metabolism of rough and aging keratin, so that the skin radiates with a healthy glow anytime, anywhere. From now on, for every purchase of the “Eastern Natural Beauty – STREMARK Moisturizing & Soothing High Performance Extract” set, Eastern Natural Beauty will donate a bottle of “STREMARK Moisturizing & Soothing High Performance Extract”, with a market price of NT$3,080, to the frontline healthcare workers to care for their skin. The more purchases are made, the more bottles will be donated. We hope that ETMall’s big family of 9.45 million members will all come together and show their love. Starting today, frontline COVID-19 healthcare personnel can simply go to the “ETMall Shopping” Facebook page and leave the comment “Go Back to Natural BeautyTogether We Fight the Pandemic” and send their relevant work ID (real name required) in a private message to the editor. They will be able to receive a bottle of “Eastern Natural Beauty – STREMARK Moisturizing & Soothing High Performance Extract” as a gift.
The COVID-19 pandemic is continuing to spread. In order to strengthen the pandemic prevention efforts, Eason Natural Beauty has collaborated with a professional virus control company to use the highest level of pandemic prevention in the beauty spa industry and comprehensive multi-functional bactericides approved by the U.S. Environmental Protection Agency (EPA) and the U.S. Food and Drug Administration (FDA), to provide fast and effective disinfection against viruses, bacteria, and mold. Eastern is prioritizing the safety of our customers. In addition, all Eastern Natural Beauty directly-operated beauty salons require all staff to wear face masks and regularly disinfect with alcohol. There are five steps in Eastern Natural Beauty’s comprehensive disinfection process, which uses the highest standards in the beauty industry to carry out the disinfection, in order to stringently protect the health of our treasured customers: (1) A professional disinfection company is commissioned to disinfect the entire store every five days. (2) Areas that are touched by staff and customers will also be wiped down again with alcohol on a regular basis. (3) Every day, the staff and all customers are required to monitor their body temperature and disinfect their hands. (4) A disposable set of treatment outfit will be provided to each person and which will be replaced immediately after use. (5) All staff must wear face masks at all times, and will wash and clean their hands again before serving customers to provide service with peace-of-mind and safety.
Eastern Natural Beauty has long led with technology, professional testing, and attentive service. We adhere to the business philosophy of “People, Evidence, and Scientific Proof”. In the face of the current difficult situation in the fight against the pandemic, the company has remained steadfast in our post, and has checked and controlled each and every process with the highest standard of disinfection and cleaning procedures. We continue to enhance our service and consumer experience to meet the skincare needs and expectations of all beauty-loving women and to maintain our position as the leading beauty brand in the Chinese-speaking region.
Eastern remains committed to the spirit of “Others are about business, we are about public welfare”. The company continues to actively cooperate with government policies, leading the industry by launching “Eastern Farm” to support local small farmers and sparing no effort to care for the disadvantaged. Eastern has repeatedly partnered with public welfare organizations and held charity sales, calling on members to come together and help others in need through difficult times. Gary Wang, chairman of ETMall, and Lin Tsung-hsien, former chairman of the Council of Agriculture, jointly promoted the President Watermelons from Hualien and sold 350 melons in a mere five minutes. President Wang also joined Chen Chi-chung, current chairman of the Council of Agriculture, in person and achieved the impressive sale of 3,500 sets of atemoyas and 2,000 sets of specially-selected, locally farmed fourfinger threadfin and grouper with the TAP label in just under two hours. ETMall also partnered with the New Taipei City Government to launch the “New Taipei Zone” to assist businesses in expanding business opportunities through virtual channels. ETMall is also constantly improving the quality of its services to continue fulfilling our corporate social responsibility of contributing to the Taiwanese society.