Asia’s leading multinational beauty company, Eastern Natural Beauty, has long been committed to the brand philosophy of “Natural is Beautiful”. This afternoon (8th), the second “Eastern Natural Beauty Industry-Academia Summit” was held at the biotech R&D center. The theme of the summit was “Go International, Create More Beautiful Miracles”, which focused on important topics such as emerging market development, product development, and next-generation customer base expansion. Gary Wang, president of Eastern Group, said that Eastern Natural Beauty has been actively expanding its market coverage and enhancing brand credibility this year. The company has listened to the advice of the professional consultant team to create the new blue ocean of the cosmetics and skincare market, in order to be firmly established as the leading Asian beauty brand.

Gary Wang, president of Eastern Group; Joanna Lei, chairman of Natural Beauty Hong Kong; Liao Shang-wen, chairman of Natural Beauty Shanghai; and Rose Lin, CEO of Eastern Natural Beauty, gathered at the industry-academia summit together with the professional consultant team comprised of cosmetics godfather Dr. Tsong-min Chang, stem cell expert Dr. Edward Chern, renowned biotechnology authority Professor Tzong-der Way, Dr. Ben-chang Shia, dean of the College of Management, Taipei Medical University, Dr. Tzu-yi Hung, Department of the Internal Medicine Department of Kaohsiung E-Da Hospital, and Dr. Kelly Tang of Shin Kong Cosmetic Center. Dr. Ji-dai Chen, chief consultant of Eastern Natural Beauty also joined the event remotely.

Over the past 49 years, Eastern Natural Beauty has remained dedicated to developing natural, additive-free skincare products, and is committed to the brand philosophy of “leading through science and technology, professional testing, and attentive service”. The company has continued to improve its product research and development capabilities to achieve the brand image of “Natural is Beautiful”. The second “Eastern Natural Beauty Industry-Academia Summit” not only engaged in the strategic exploration of new market development, but also the focused on the two major topics of “aesthetic medicine and skincare” and “beauty and healthcare”. Gary Wang, president of Eastern Group, said that Eastern Natural Beauty will continue to work together with the professional consultant team to further develop the market, as well as to enhance the brand credibility and brand preference with the business philosophy of “People, Evidence, and Science as Proof”. Furthermore, establish beauty without borders and create new value in cosmetics and skincare through channel integration and consolidating platform advantages.

All women want to be beautiful, and more and more female consumers in Taiwan are choosing to use aesthetics medicine to improve their appearance and skin quality. However, they have little knowledge about post-operative maintenance or have faulty understandings of the facts. Field expert, Dr. Tzu-yi Hung, is of the opinion that after cosmetic surgery, based on the recommendations of a professional dermatologist, one should choose suitable products according to their skin condition and pay attention to skin moisturizing, repair, and sun protection, in order to restore their skin’s natural and healthy metabolism. In recent years, Eastern Natural Beauty has been actively expanding its reach in the scientific beauty field. The company has also collaborated with well-known aesthetic medicine centers, as well as colleges and universities in Taiwan and abroad. Eastern Natural Beauty strives to improve its technology and equipment in all aspects, in order to develop the most suitable skincare products for Asian women. Some of the company’s most popular products include: γ-PGA Hydrating Complex Serum, Moisturizing & Soothing High Performance Extract, and Emollient Cream. The products contain natural botanicals that are highly effective for skin repair and hydration, so that consumers can master the three keys, moisturize, sooth, and repair, for their skin in the seven days after surgery and let their skin be “well-treated and well-nourished” hassle-free. These products have also been designated as post-operative skincare products by domestic and overseas aesthetic medicine centers.

In recent years, with the rising awareness of self-health concepts, the beauty and cosmetic market has also witnessed a trend for “pure and natural skincare”. With Eastern Natural Beauty’s involvement in the beauty and healthcare field, the company is committed to developing innovative, natural, and additive-free products. At the industry-academia summit, the experts and researchers of the consultant team, including Dr. Jih-jung Chen, Dr. Tsong-min Chang, Dr. Tzong-der Way, and Dr. Edward Chern, engaged in product development discussions from the perspective of Chinese herbal medicine, skin characteristics, and probiotics and stem cell technology. Furthermore, they combined it with current pandemic prevention issues for in-depth explorations in the direction of probiotics and immunity enhancement. By using both external and internal applications, health care can take place both internally and externally without any hassle, allowing natural beauty to radiate from the inside out. Dr. Tsong-min Chang, the godfather of cosmetics, pointed out that Eastern Natural Beauty is becoming more and more sophisticated in product research and development, and has also injected abundant resources and manpower into the industry. He looks forward to creating a new height in Taiwan’s cosmetic industry together with Natural Beauty.

In recent years, Eastern Natural Beauty has invited domestic and international authorities in various fields to join the research and development team, and is committed to strengthening brand authority. The invitation of experts in the fields of cosmetics, beauty and skincare, bio-science, and pharmaceuticals not only broaden the professionalism of the brand, but also strengthen the depth of expertise, so that Eastern Natural Beauty can stand as the leading brand in Asia and also reach out to the rest of the world, continuing to create natural beauty miracles for female consumers around the globe.