[Taipei News] Asia’s leading multinational beauty company, Eastern Natural Beauty, has long been committed to the brand philosophy of “Natural is Beautiful”. Today (14th), on the 49th anniversary of its founding, the company established the first professional aesthetic biotechnology research and development center. Gary Wang, president of Eastern Group; Joanna Lei, chairman of Natural Beauty Hong Kong; Liao Shang-wen, chairman of Natural Beauty Shanghai; Shih-heng Chao, vice-chairman of ETMall; Rose Lin, CEO of Eastern Natural Beauty; as well as professional consultant team members Dr. Edward Chern, Dr. Jih-jung Chen, and Dr. Tsong-min Chang attended the opening ribbon-cutting ceremony and jointly set a new milestone for Eastern Natural Beauty.
Eastern Natural Beauty has long led with science and technology, professional testing, and attentive service. We adhere to the business philosophy of “People, Evidence, and Science as Proof” to create new values in beauty and skincare. In order to strengthen product development and bring consumers a better product and service experience, Eastern Natural Beauty has invested NT$50 million to build a six-star biotech R&D center, the first of its kind to seamlessly combine a professional “scientific laboratory” and a new “five senses experience zone for beauty”, which has two major features: advanced expertise and sensory experience. In addition to more advanced product development, one-stop planning allows consumers to fully understand the unwavering commitment and original intention of Eastern Natural Beauty through the R&D and production process.
Eastern Natural Beauty biotech R&D center’s professional scientific laboratory is equipped with capabilities in four areas: “fermentation and extraction”, “stem cell biology”, “skin testing”, and “stability testing”, which comply with the ISO-14644 ultra-high cleanliness specifications. The process from R&D to extraction, manufacturing to testing is fully controlled. Not only is the entire operational flow transparent and wholly visible, visitors can also observe the production process up close, and it is also the only aesthetics biotechnology R&D center in Asia that is open to the public. The five senses experience zone for beauty is also one of the key features of the Eastern Natural Beauty biotech R&D center. After the tour, a professional beautician will use the popular “Smart Skin Testing Device with Ten Major Functions” to conduct a free test for the visitors. Through the smart analysis of the skin’s health condition, visitors can select the most suitable products for an in-depth experience, so that everyone can feel what “well-treated and well-nourished” beautiful skin is all about. President Gary Wang said that the Eastern Natural Beauty biotech R&D center will hold 250 lectures in the coming year. Through experiential marketing combined with sustainable management, it will create new values for the brand, so that more people will know the outstanding quality of the local Taiwanese brand “Eastern Natural Beauty”.
Eastern Natural Beauty is committed to the development of natural and gentle skincare products, and have been continuously improving skincare efficiency through “scientific beauty” methods to meet the needs and expectations of those who care for their looks. Since 2019, Eastern Natural Beauty has invited domestic and international authorities in various fields to join the research and development team, and is committed to strengthening brand authority. The invitation of experts in the fields of cosmetics, beauty and skincare, bio-science, and pharmaceuticals not only broaden the professionalism of the brand, but also strengthen the depth of expertise, so that Eastern Natural Beauty can stand as the leading brand in the Chinese-speaking region and continue to create natural beauty miracles for beauty lovers around the world.