At 1 minute past midnight on Double 11, ETMall immediately sent out a post. In less than a minute, more than 100 MacBooks were sold, mobile phone also broke last year’s record in just 10 minutes, while more than 100,000 meal vouchers were snatched up. The overall traffic has increased by 5 times, and the overall revenue has exceeded the set goal before noon.
For cellphones, tablets & computer products, the brands ETMall focused on this year were APPLE, Samsung, Xiaomi, and Huawei. Up to NT$10,000 can be saved on MacBooks when bank promotions were applied. iPads were available from NT$8,888 for a limited time only and iPhones were on sale with a minimum 15% discount. Samsung smartphones were discounted by up to NT$3,310, and Xiaomi Mi Bands were on offer for the unbelievable price of NT$799.
Home appliances were on offer in the “Kitchen Electrical Appliance Festival”, “Washing Festival”, and “Vacuum Cleaner Festival”; providing consumers with more intuitive promotional activities, so that consumers can more easily find the products they want directly in the event. There were up to 100 brands that participated in the event, including major home appliance manufacturers LG, Dyson, Panasonic, Datong, Hitachi, Philips, and Hitachi. In addition, a limited quantity of products with a 20% discount were added every day during the event.
Homeware and lifestyle products offered up to 70% off for the entire range of products. The Bailan laundry detergent set was on sale for only NT$1,111 and the Zojirushi exclusive thermos set was available for NT$1,111, while a limited amount of Dongfeng toilet paper (90 tissues x 10 packs x 6 sets) had a buy-1-get-1-free special for only NT$1,111. All major product categories on the ETMall platform also offered great discounts. Selected SK-II, SHISEIDO, and ESTEE LAUDER products had discounts as high as 45% off. Health supplement products also offered unbeatable low prices, with Formosa Plastics vitamin B complex at only NT$4.63 per tablet.
Today (11th), ETMall also launched the biggest discounts and posted a shopping guide for dummies on the main event page. For the evening live broadcast, former Lami Girls cheerleader, Yen, has also been invited to host the live Super Auction. Planned for the live broadcast are live broadcast-exclusive the Wagyu beef steak set at NT$569 for 8 packets, Chunfeng 1-Second Pull-Out Kitchen Towels (120 towels x 3 packs x 8 sets/box), and the price for popular air fryers on the Double 11 must-get list will go as low as NT$3290. Consumers will not need to empty out their wallet to bring their wish list items home. There are also a wide range of live broadcast-exclusive promotional products all under NT$1000, only available at the super-discounted prices today.
ETMall fans watching the live broadcast will also have a chance to earn rewards. Leave a comment or share, and have a chance to receive an Arowana 29-inch luggage case filled with various super-hot products valued at up to NT$10,000. If you are looking for Double 11 discounts, please come check out the ETMall fan live broadcast.
ETMall is also optimistic about this year’s performance. This year’s Double 11 is even more popular than last year’s, already reaching the NT$100 million mark by noon. The top three sales categories are electronics and appliances, cosmetics and skincare, and daily necessities. This year, a new type of online influencer-hosted live infomercial was tried for the first time, and the results were very heartening. In the future, the company will cooperate with more internet celebrities and launch more discounted and value-for-money products to the ETMall members.
Yesterday (10th), ETMall Double 11 sales performance exceeded all expectations. On the eve of Double 11, ETMall’s TV Channel 47 launched a special TV program “Heartwarming Double 11, Happiness 1 + 1”. The performance of the event was more than double that of the usual live broadcast programs. “Golden Age Japan AKOYA Natural Pearl Set – Royal Heavenly Maiden” and “Vividventure Brilliance Limited-Edition GIA 3-Carat Diamond Ring” were also two big sellers.
However, unlike the reward methods used by other e-commerce companies, Eastern generously donated 11% of its proceeds and donated a NT$1.2 million long-term care vehicle to the Taipei City Government. ETMall hopes that when reviewing the past and looking forward to the future during its 20th anniversary, the company will remain committed to the “warmest” service and make its share of contributions to Taiwanese society. Among the raging e-commerce shopping battles happening everywhere and while providing service to our members as they shop to their heart’s content during the Double 11 event, we hope that ETMall can also transform the consumption behavior into concrete donations, using warmth and depth to give thanks to our 9.26 million members and friends.
ETMall’s TV Channel 47 also launched a full-day live broadcast event, offering up a storm of festive NT$1,111 products. Tonight from 20:00 to 00:00 of the Double 11 event, the super wild “TV Crazy Sales” event will be launched. A huge range of popular products such as “Shiseido BIO‑PERFORMANCE Super Revitalizing Cream”, “Jo Malone Perfume”, and “Zwilling Pot Set” will be available at unbelievably low prices. The sales time will be shortened and once the products are sold out, other products will be put on sale. Shopping experts will take turns to host the event and shoppers looking for great discounts should not miss out.
During the Double 11 event, ETMall and various banks will also be promoting credit card offers, and will be offering up to 5-digit credit card cashback rewards. When you purchase goods from ETMall during the event period, you can save up to NT$20,000. During the event, if you pay with a Taishin International Bank credit card, you will receive NT$1,100 for credit card purchases of NT$10,000 or more; pay with Citibank Taiwan credit cards, you will receive NT$5,000 for credit card purchases of NT$38,000 or more; pay with Union Bank of Taiwan credit cards, you will receive NT$11,111 for credit card purchases of NT$111,111 or more; pay with Bank of SinoPac credit cards, you will receive NT$500 for credit card purchases of NT$5,000 or more; pay with Land Bank of Taiwan credit cards, you will receive NT$75 ETMall voucher for credit card purchases of NT$5,000 or more; pay with DBS Bank credit cards, you will receive NT$1,500 ETMall voucher for credit card purchases of NT$10,000 or more.