This year, the list of biomedical products that passed the “SNQ National Quality Label” certification has been released. In addition to nearly one hundred biomedical products receiving the SNQ label, eight other products won the National Biotechnology and Medical Care Quality Award. Among them, Eastern Bio already won the SNQ label for four health supplement products and it’s only the first time that the company has participated in the certification. Gary Wang, president of Eastern Group, went to the awards ceremony to receive the certification. He also mentioned that Taiwan attaches great importance to product quality and consumers attach great importance to health, which has always served as the goal that Eastern strives for ceaselessly.
ETMall established its self-operated health supplement brand “PlusForU+” in 2018, targeting different consumer groups, such as students, office workers, middle-aged people, and senior citizens. Currently, it has already launched products, such as Type II Collagen Plus Formula tablets, Lutein Enhanced Formula capsules, 6-in1 Circulation Formula capsules, and B-Complex Vitamin tablets. The Type II Collagen Plus Formula tablets, endorsed by Jacky Wu, and Lutein Enhanced Formula for maintain healthy vision are the two most popular products on the market. Eastern Bio has continuously researched and developed a variety of health supplements, and has recently launched new probiotics products, with the emphasis on suitability for the whole family.
Gary Wang mentioned that this year is the 20th anniversary of ETMall. It has always adhered to the most stringent selection of products and provides high standard service to its members. Consumer satisfaction has exceeded 90%. In response to future health trends, Eastern has established a health division and commissioned GMP manufacturers to produce self-operated health products with the best ingredients. It also took the lead in trying out the products with over 200 colleagues, and the products were only launched after the tests showed that the product is effective. This helps the company be responsible for its own products. Since four health supplement food products received the SNQ certification, it shows that all the efforts have paid off.
The four products that received the recognition of the SNQ label of National Quality include Type II Collagen Plus Formula tablets, Lutein Enhanced Formula capsules, 6-in1 Circulation Formula capsules, and B-Complex Vitamin tablets. Chen Shu-gong, committee member of the SNQ Promotion Center, said that it is obvious the formula has been carefully developed for the “PlusForU+” brand products. For example, Type II Collagen Plus Formula tablets have added unique ingredients including myrobalan and mangosteen extract, while the required standards in product safety and hygiene, and quality control have also been met. In this regard, Gary Wang mentioned, “We support the high standard for products set by Taiwan, which is the greatest encouragement for high-quality manufacturers.”
Wang Chun-chieh, CEO of ETMall Health Division, pointed out that the reason all four PlusForU+ products received the certification is mainly due to the three major priorities: manufacturing, effects, and product innovation. In addition to raw material innovation and enhanced functions, in order to use the products with peace-of-mind and for better health, each product must pass the testing by more than 200 people. The test subjects range from members and employees to the group president. The product must achieve the expected results before entering mass production.
Regarding the next product development direction of PlusForU+, Wang Chun-chieh said that PlusForU+ has already launched five products at present, and will develop more health supplements with different benefits in the future. Includes a wide range of products that take into account overall health. Due to the acquisition of Natural Beauty by Eastern, the Group is also actively considering further research and development on skincare and cosmetics. In addition, weight loss for women is also a major focus.
By observing the newly released biomedical products that recently received certification, Chen Shu-gong found that all participating manufacturers hope that the products can be given affirmation and recognition by consumers. This year, the standards of the manufacturers that applied for the SNQ certification have become higher and the products are becoming better, with everyone offering more than what was required by the review standards. As far as manufacturers are concerned, the SNQ label has become a self-expected yardstick, but it also reminds manufacturers to work even harder after winning the award. They hope to be more outstanding among their peers and let consumers recognize the brand at a glance when they are selecting products.