Eastern (2614) reinvested in ETMall, from January to November this year, the consolidated Strawberrynet annual revenue grew by 22% to reach NT$18.39 billion. Out of which, ETMall’s revenue grew the most in online shopping and telemarketing, and online shopping revenue was NT$5.13 billion, with an annual growth rate of 58%. Telemarketing revenue was NT$3.63 billion, with an annual growth rate of 62%. The two major marketing channels saw a strong surge in growth performance, and the two can be said to be the new driving force behind ETMall’s repeated success.
In the face of the upcoming Double 12 Shopping Festival, moving forward using the momentum of the Double 11 event, ETMall will be launching a wide variety of celebration promotion activities. Taking advantage of the shopping season before Chinese New Year, the goal is to boost annual revenue to the NT$20 billion mark. The online “1212 Shopping Festival” has already begun. In addition to free hot spring coupons for new members who register when reaching the spending threshold, up to 2,424 discount vouchers will be up for grabs every day at the designated time during 2/9 -12/12, where a maximum of NT$7,424 can be saved. At the same time, limited numbers of NT$12 products will be up for grabs daily; if two or more items with the discount label is purchased, register to get free toilet paper. In addition, there is a lucky draw for daily shoppers with great prizes such as Segways, and a lucky draw for monthly shoppers with the roundtrip flight tickets to Tokyo. Customers can pay by credit card installments and get up to 15% cashback.
This time, ETMall launched a number of Double 12 star products, including Anqueen LED touch-panel air fryer at a special price of NT$3,290; buy two sets and get a Tasty restaurant meal voucher; there is also the Pershow 5.2L multi-function air fryer, for the event-exclusive price of NT$1,712; Made-in-Germany Oral-B 3D electric toothbrush is available for the event-exclusive price of NT$1,099; LG 55 Ultra HD 4K Smart Digital TV (with free basic installation + old set removal) for the event-exclusive price of NT$19,888; full range of Acer / BENQ LCD screen up to 50% off; APPLE product series will have up to NT$10,000 discount, while a surprise Easter Egg prize for the super-popular Nintendo Switch Lite console will be announced on December 12th. In cosmetics, there will be the grand launch of “Charriol Infinite Celtic” fragrance for women exclusively in Asia, 30ml/NT$2,280 and 50ml/NT$3,980.
Charriol Infinite Celtic” fragrance for women is currently only available for purchase on ETMall in all of Asia.
In addition, due to its superior quality, Eastern’s biomedical healthcare brand “PlusForU+” has 4 products that have been recognized by the SNQ Symbol of National Quality, including Type II Collagen Plus Formula Tablets, Lutein Enhanced Formula Capsules, 6-in1 Circulation Formula Capsules, and B-Complex Vitamin Tablets. For the Double 12 event, the Year-End Thank You Reward will also be launched, it will only cost NT$2,250 to buy two boxes of Type II Collagen Plus Formula Tablets during 12/9 – 12/16; Lutein Enhanced Formula will be NT$869 for one box, buy 1 get 1 free and get a further discounted price of NT$1640; 6-in1 Circulation Formula Capsules will be for the buy-1-get-1-free discounted price of NT$1,500; B-Complex Vitamin Tablets will be sold for the buy-1-get-1-free discounted price of NT$450, while the entire range of award-winning products will have up to 50% discounts for almost all products.
The ETMall 20th anniversary will also be launching the final shopping activity. Spend during 12/1- 12/31 and have the opportunity to win 10 roundtrip flight tickets to Tokyo, Japan. Daily additional lucky draw prizes include Segways, Eatogether meal voucher for two, and a 6-inch birthday cake from 85 ° C Bakery. TV shopping will also launch the event “Winter Skincare Season”. Purchase two items or more, and be entered into the daily lucky draw for Eastern Natural Beauty’s NB-1 Peptide Elastin Restorative Eye Set. New TV shopping members will also be able to enjoy a NT$200 discount for reaching the minimum spending threshold of NT$990 on their first purchase. Purchase three or more items before the end of December and receive Natural Beauty’s Revital Moisturising Gel Cream for free.