The “Quality E-Shop Recognition Scheme” launched by the Hong Kong Retail Management Association (HKRMA) provides a comprehensive and objective assessment for online retail stores, giving recognition to high-quality e-shops. This serves to enhance the brand image of reliable online stores and strengthen consumers’ confidence in online shopping. This scheme provides a high degree of credibility with an independent evaluation mechanism and criteria set by an independent organizing committee composed of key industry stakeholders and key e-commerce related partners. All participating online stores must pass a rigorous and objective assessment process before they can be awarded the recognition with a unique certification code and certified as an “Quality E-Shop” by the Association. The certified stores are assessed to meet the criteria based on the framework of “3 Perspectives and 4 Key Qualities”, which are carried out by mystery shoppers and reviewed by the Association. The three perspectives are: Operator’s Trust and Development, Customer Experience, and Contract Fulfillment. The four key qualities are: Operation, Information, Service, and System. The online stores that receive the Quality E-Shop recognition must achieve the representation of T.R.U.S.T, as to ensure that customers will be provided with the most secure and reliable online consumer experience. (1) Trustworthiness: includes sustainable business; good reputation and sales record. (2) Recognized Hardware: deployed on an trusted hosting platform or licensed software; hosted in an internationally recognized data center. (3) User Friendly: quality online customer experience; user-friendly interface with clear navigational menu; smooth transaction process. (4) Safe: the online store provides PCI DSS payment option(s); SSL Secure Site to protect consumers’ personal information and transaction. (5) Timeliness: timeliness delivery in good condition/good manner; timeliness response with quality customer service.

   The 2022 HKRMA Annual Awards Ceremony was held at the Hong Kong Ocean Park Marriott Hotel on December 7, with Mr. Paul Chan, Financial Secretary of the Hong Kong Special Administrative Region, invited as the Guest of Honor once again. Jenny Ng, CEO of Strawberrynet and Kelvin Cheung, Marketing Director of Strawberrynet, attended the awards ceremony in person. Jenny Ng said: “Last year, Strawberrynet won the Bronze Award of the ‘Top 10 Quality E-Shops’ from HKRMA, and this year, it did even better than the previous year and won the Silver Award! The Quality E-Shop Recognition Scheme launched by HKRMA provides a comprehensive and objective assessment of online retail stores, recognizing and commending retail brands and practitioners with outstanding performance in the industry. Winning this award is a great encouragement and affirmation of the Strawberrynet team. Strawberrynet’s goal for next year is to move towards the Gold Award! All Strawberrynet employees will continue to work hard to provide the best quality products and services, so that we can provide the best shopping experience for our customers. “

   Jenny Ng, CEO of Strawberrynet, graduated from the Faculty of Law, the University of Hong Kong. Currently the Chief Executive Officer of Strawberrynet, she has over 20 years of experience in telecommunications, media, technology, e-commerce, digital services, and various industry sectors. She has led Strawberrynet to become the world’s largest online beauty platform, expanding its global e-commerce footprint and strengthening its supply chain.

   In January 2018, Eastern formed an alliance with Strawberrynet, a company from Hong Kong, and officially became one of the leading e-commerce companies in the world. Strawberrynet is a vertical cosmetics e-commerce platform. Established in 1998, we have sold more than 33,000 products over the past 20 years through direct selling, wholesale, and a platform collaboration sales model. We have also developed e-commerce websites in 38 languages. With sales to 200 countries, our annual revenues are nearly HK$1.1 billion. The addition of Strawberrynet enhances Eastern Group’s purchasing power internationally, strengthens overall product power, and activates global marketing channels for Taiwanese suppliers’ products.The addition of Strawberrynet also expands overseas revenue sources and global smart retail operations.