Taiwan’s most profitable e-commerce company, ETMall, has joined hands with Taiwan’s live-streaming platforms, “JamboLive” and “168money”, to launch the “ETMall EHS Select Double 12 Members’ Day Sale.” JamboLive invited the King of Variety Shows Jacky Wu to join six of their streamers to host the online sales event. These streamers include “Quella,” “Miya,” “Super Goddess A x Livia Guo,” “SSL Korea,” seafood auctioneer “Chun-Ting,” and “Brother A-Lin” of Bai-Fong Livestreaming. The platform “168money” brought together “Niusbaby” and her disciple “Babycheers 168”, as well as “Hi I’m Tammy”. The platform even made an exception by offering a lower price to reward the vast number of ETMall members and followers of the streamers, which set a gold record of NT$10 million in just two hours. Eastern also took the opportunity to announce the support program for the live streaming industry circle for the first time. It is planning to bring together its subsidiary companies ETtoday, the No. 1 new media in Asia, and the Eastern Group platform. It is anticipated that the Group will invest NT$100 million in 2023 to train 3,000 new live streamers and 100 professional live streamers in Taiwan.

   Gary Wang, chairman of both ETMall and ETtoday said: “Taiwan’s e-commerce market will soon exceed NT$1 trillion in 2023, and retailers are stepping up their e-commerce layout. In addition to listing on e-commerce platforms and building their own sales websites, the main focus is on more realistic, real-time and highly interactive live e-commerce. Eastern has an average daily traffic of 18 million people both at home and abroad. The new media ETtoday News Cloud, most popular with the younger Chinese-speaking population around the globe, together with ETMall, have 10 million members; while the global e-commerce platform Strawberrynet is a global cross-border beauty e-commerce company offering online sales, with more than 33,000 products in 38 languages, and its scope of sales have expanded to 200 countries. With the strongest backing for the development of global live e-commerce, Eastern has joined the future of the retail trend of live streaming, and at the same time tapped into the new generation of live streaming talent in Taiwan. Eastern’s partnership with Taiwan’s live streaming platforms, “JamboLive” and “168money” is only a start. In 2023, Eastern will invest NT$100 million. All universities and colleges, as well as people from all walks of life, live streamers and streaming platforms are all welcome to collaborate with Eastern. It is planned that 3,000 new live streamers will be trained to give young Taiwanese who want to fulfill their dreams of becoming a multi-million dollar live streamer a stage to reach their dream where they can showcase their talents. Hands-on training will be provided in the form of mentorship classes, and will offer wonderful prizes such as million dollar prize-money, Hermes handbags, cars, and iPhone 14.”

   ETtoday, a platform that is always supportive of young people, has launched the “Jungle Voice” and “CooKing” programs from 2018 to 2022, nurturing many young undiscovered talents with the courage to pursue their dreams in music and cuisine. These rising stars include “music diva” Gail from Thailand and “future diva” Ivy Lee from Malaysia. In 2023, the company will invest NT$100 million to launch the “Multi-Million Live Streamer Star Project” to discover potential live streamers around campuses from all over the world and actively cooperate with major live streaming platforms and up-and-coming live streamers. Eastern hopes to give young Taiwanese and Chinese-speaking communities around the world a chance to shine and on the live streaming stage. Chairman Gary Wang of Eastern said that Eastern Group is happy to share and create a stage and opportunities for the Chinese-speaking communities and young people around the world, as evidenced by Jungle Voice and CooKing. As long as you are willing to give and achieve, you will be able to create mutual benefits together with the Eastern Group. Starting out from Taiwan, Eastern Group aims to be the “King of Live Streaming” for the Chinese-speaking communities around the world. In the post-pandemic future, plans are in place to go to Hong Kong, Shanghai and Singapore to hold a global Chinese-speaking live talent show to attract and nurture more young people who have the courage to showcase their talents and follow their dreams.