Natural Beauty is a brand with a reputation built on a quote by Dr. Tsai Yen-ping: “Natural is Beautiful". After forming an alliance with Eastern Group, Natural Beauty has hired a woman celebrity brand ambassador for the first time. The celebrity invited to endorse the brand is Jiang Xin, whose fame blossomed after she was cast as Consort Hua in Empresses in the Palace. The commercial will begin airing on many major platforms today (May 1). A series of natural, confident, and beautiful images of modern women in the commercial conveys Eastern Natural Beauty’s brand concept, which values authentic beauty. The commercial also presents Eastern Natural Beauty’s ambition to be “youthful".
The brand stated that Ms. Jiang has played various types of roles. After Consort Hua, she played the independent, competent career woman Fan Shengmei in Ode to Joy; the gentle but strong Gu Manzhen she played in Half a Lifelong Romance also attracted much attention from fans. With her popularity soaring, Ms. Jiang won the Best Actress Award at the 2016 Huading Awards. Videos of classic quotes from the roles she’s played have soared past 10 billion views. In the entertainment industry, Ms. Jiang is regarded as a skilled A-list actress, renowned for her outstanding acting.
Ms. Jiang possesses many strengths, including a temperament and beauty that makes her stand out in the crowd; acting skills recognized by all walks of life; and persistent popularity. On top of all this, people have noticed that her skin keeps getting better and better. Her peaches-and-cream complexion appears unbelievably brilliant from all angles on the screen. As a highly favored endorser, Ms. Jiang expressed that she is under a lot of pressure and has a tight daily schedule. Therefore, enjoying a spa treatment at Eastern Natural Beauty regularly is a must for her. It not only lets her relax body and mind, but also helps her return to a natural, beautiful state. After accepting the offer to be Eastern Natural Beauty’s brand ambassador, Ms. Jiang also expressed how she looks forward to sparking more exciting brilliance with Eastern Natural Beauty.
Founded by Dr. Tsai Yen-ping, Natural Beauty is a 47-year-old brand that possesses leading product research and development technologies and specialized service capacity. It is deeply loved by Chinese women around the world, and many lady entrepreneurs are long-term users. In October 2018, Eastern and Natural Beauty, two strong brands, formed an alliance. Using big data, Eastern Group directed 8 million ETMall members to Natural Beauty, while quality products from Natural Beauty became bestsellers on ETMall and through Eastern Tenmax’s direct selling. At the same time, the international Strawberrynet cosmetics website was established as a brand within a brand. The overall business plan proactively integrated online and offline strategies. Also, Eastern is collaborating with the well-known Airlie Biomedical & Cosmetic Polyclinic to expand Eastern Natural Beauty into aesthetic medicine. Gary Wang, Eastern Group Chairman, stated that the number of franchised stores in Taiwan and mainland China will grow from 1,000 to 3,000 within 2 years as Eastern Natural Beauty becomes the number one Chinese cosmetics brand!