According to research, Taiwan’s health-care market generates NT$16.4 billion in output value annually with health products for the eyes, windows to the soul. Following the launch of the Type II Collagen Plus Formula by ETMall’s (ETMall) self-owned brand PlusForU+, the company is introducing Lutein Enhanced Formula and developing a diverse range of products. To grab health market business opportunities, the brand is targeting all ages who stare at cellphone, tablet & computer screens too much. The first sale of PlusForU+’s Lutein Enhanced Formula will be live at 9:20pm on May 7 (Tuesday). Emily Hsu, a media figure, will be invited to explain the product on the show alongside Sasa, a shopping queen who also recommends the product. Please stay tuned to channel 47.
Research reveals that screen-users in Taiwan spend an average of nine hours a day looking at big and small screens, and this number is only getting higher. Therefore, health-care needs to start with daily habits. Out of all the nutrients available, lutein is one of the best. A US study indicated that long-term lutein can improve the body’s absorption and enhance vision. Lutein is a carotenoid found in vegetables and fruits, especially dark green vegetables. It is not synthesized by the human body, so we must absorb it through food or health supplements.
Therefore, ETMall self-owned brand PlusForU+ collaborated with Yungshin Pharm Ind. Co., Ltd. to develop Lutein Enhanced Formula. Not only does this product contain the highest concentration of lutein allowed by the Ministry of Health and Welfare (30mg per 2 capsules), it also has several compound ingredients, including Haematococcus pluvialis, bilberry, black bean, fish oil, sacha inchi oil, goji, and eyebright. The nine key eye-care ingredients offer all-round protection that helps your eyes feel bright, energetic and comfortable. More than 50 academic studies have been done on Haematococcus pluvialis. It is sourced from Iceland in Northern Europe, where the environment is clean with no pollution. This makes Haematococcus pluvialis a great source of astaxanthin, a super vitamin that energizes and brightens the eyes. Lutein in free form contains small molecules that are easy to absorb, making it okay for both adults and children to take. The specially-selected common marigold extract with stable quality has a lutein concentration as high as 20%. The lutein of other brands on the market are in ester form, which has bigger molecules that need to be converted and cannot be easily absorbed. Also, the United States Pharmacopoeia states that eyebright, known as “edible artificial tears", can eliminate aches and fatigue and relieve dry eyes with its omega-3 content.
200 people have been invited to try out PlusForU+’s Lutein Enhanced Formula. After trying out the product, they gave positive feedback about the formula, saying that it brightened up and energized their eyes, for an overall satisfaction rate of 90%. The formula is made through collaboration with Yungshin Pharm Ind. Co., Ltd., and is GMP-guaranteed. Gary Wang, ETMall Chairman, also personally tried the formula and strictly supervised each production process and segment. Upholding the spirit of EHS Select, Eastern only strongly recommends a product to consumers when the company knows that it works.
ETMall states that PlusForU+ develops health foods that suit consumers’ needs and lifestyles. Type II Collagen Plus Formula and Lutein Enhanced Formula are two major products that will add up to NT$200 million in revenue this year, as the brand takes opportunities in the health food market with full force.