The 54th Golden Bell Awards was held at the Dr. Sun Yat-Sen Memorial Hall on the evening of the 5th. Many celebrities were in attendance and dazzling the scene with their star power. The winners of each award category were revealed, among them, the “Best Variety Programme” Award was jointly handed out by Tai Chih-yuan, Kuo Chi-chien, and Honduras together, and finally, “Jungle Voice” was announced as the winner!

Eastern Group has been focusing on new media and new retail, and has been building its long term reach across the global market. In recent years, in cooperation with the government’s New Southbound Policy, it has expanded its International Elite Talent Development Program and engaged in in-depth dialog with universities in the hopes of bringing new blood into the company through industry-academia cooperation. Furthermore, it will also help young people with great potential to get a foot in the door early and add to their resumes. A cooperation agreement with Shih Hsin University was signed on the morning of September 25th. It is estimated that 30 job vacancies will be provided each year to students or graduates of Shih Hsin University. The first stage is aimed at the development of international elite talents, while the first batch of selected candidates will also officially enter Eastern Group for internships in early October.

After stepping into the field of Natural Beauty cosmetics and skincare, Eastern Group has been actively strengthening its products and invited the famous actress Jiang Xin to endorse their products and to revamp the brand image. In order to move from lifestyle cosmetics and skincare to scientific cosmetics and skincare, and aesthetic medicine, Eastern Natural Beauty has been working hard to improve its technology and equipment. Today (8/22), the Eastern Natural Beauty and the National Taipei University of Technology (NTUT) have completed the signing of the industry-academia alliance. In the future, both parties will hold exchanges on professional technology and instruments, and both sides look forward to achieving more growth and breakthroughs in the field.

The election for Chairman of the General Chamber of Commerce of the Republic of China (ROCCOC) will take place next year. However, recent media reports about Vice Chairman Paul Hsu standing in the election have also mentioned Gary Wang, Chairman of Eastern Group, and former chairman of the ROCCOC. Responding to this, Mr. Wang stated: “I’d like to devote all my effort to the advancement of my career for now. I have no interest in running for ROCCOC Chairman.”

According to research, Taiwan’s health-care market generates NT$16.4 billion in output value annually with health products for the eyes, windows to the soul. Following the launch of the Type II Collagen Plus Formula by ETMall’s (ETMall) self-owned brand PlusForU+, the company is introducing Lutein Enhanced Formula and developing a diverse range of products. To grab health market business opportunities, the brand is targeting all ages who stare at cellphone, tablet & computer screens too much. The first sale of PlusForU+’s Lutein Enhanced Formula will be live at 9:20pm on May 7 (Tuesday). Emily Hsu, a media figure, will be invited to explain the product on the show alongside Sasa, a shopping queen who also recommends the product. Please stay tuned to channel 47.

Natural Beauty is a brand with a reputation built on a quote by Dr. Tsai Yen-ping: “Natural is Beautiful”. After forming an alliance with Eastern Group, Natural Beauty has hired a woman celebrity brand ambassador for the first time. The celebrity invited to endorse the brand is Jiang Xin, whose fame blossomed after she was cast as Consort Hua in Empresses in the Palace. The commercial will begin airing on many major platforms today (May 1). A series of natural, confident, and beautiful images of modern women in the commercial conveys Eastern Natural Beauty’s brand concept, which values authentic beauty.

Ever since the alliance began between Eastern Group and Natural Beauty, Gary Wang, Eastern Group Chairman, has been personally visiting franchise stores to hear what front-line store owners have to say. Recently, some franchisees expressed to Mr. Wang that sellers on the internet are fraudulently using Eastern Natural Beauty’s trademark and copyrighted works to make illegal sales on many e-commerce platforms. In addition to lodging a report with the Criminal Investigation Bureau, Wang immediately demanded the legal unit take the necessary action and make reports to e-commerce platforms, including Shopee and Yahoo. Eastern has zero tolerance for unscrupulous sellers’ illegal acts, and strictly defends the rights of consumers and franchisees!

ETMall has joined hands with Lang Live, Taiwan's highest-traffic live streaming platform. With influencers selling products via live streams, this makes for an innovative and powerful “guided shopping” business model.

ETMall has announced that it generated revenue of NT$1.66 billion in January 2019, for 31% growth from the NT$1.26 billion generated in the same period of the previous year. Including Strawberrynet's revenue yields a consolidated revenue of NT$1.9 billion, for 50% growth over the same period the previous year.